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Jupiter Metrics, Part 1: Retail, 4Q 2001

Published by: Jupiter Research Corporation

Published: Jan. 3, 2002 - 7 Pages


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Abstract

Jupiter's Retail Metrics Reports explore retail site usage, comparative demographics of retail site visitors, and trends in online advertising spending by retailers. In addition to Jupiter's monthly data essentials, the quarterly metrics reports provide more data and deeper exploration of industry trends and themes. This quarter's metrics explore the ways in which consumers find items to purchase online and the frequency and intensity of users' interaction with retail sites.

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