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Target Fails Customer Expectations for Cross-Channel Wedding Registry Integration

Published by: Jupiter Research Corporation

Published: Nov. 15, 2001 - 2 Pages


Table of Contents


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Abstract

Despite being an early pioneer in using scanning technology to streamline the process of creating wedding registries, Target has yet to fully realize the real return on its in-store and Web registry investments. Until the company fully integrates the two systems for enrollment, list creation, and registry updates, customers will only be frustrated by the service.

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