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The Slow Customer Adoption of Online Registries

Published by: Jupiter Research Corporation

Published: Aug. 28, 2001 - 4 Pages


Table of Contents


  • What can retailers gain by offering an online gift registry?
  • How can retailers increase customers’ usage of online registries and wish lists?

Abstract

Only a handful of sites focused on the wedding market have found marginal success with online registries through the addition of content and services. While these additional services have provided wedding-specific sites with the ability to build scale in visitor traffic and some transactions by attracting engaged couples and wedding guests, the real opportunity exists through the ability to access registries in a physical location as well as online to expand the number of potential buyers to a retailer’s entire customer base.

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