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High-Consideration Purchases Create Market Environment for Comparison Shopping

Published by: Jupiter Research Corporation

Published: Jul. 30, 2001 - 5 Pages


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Abstract

Consumers increasingly turn to the Internet for third-party comparison-shopping sites. Sites targeted at a specific product group (e.g., travel, automotive, and real estate) and established sites that have a clear value position (e.g., shopping portal Torget.se) attract a higher number of Nordic users than comparison sites with lower-consideration retail items.

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