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Making Tough Marketing Infrastructure Spending Decisions EasierPublished by: Jupiter Research Corporation Published: Sep. 17, 2001 - 5 Pages Table of Contents
AbstractMarketing departments are encountering dramatic staffing and budgetary cuts as business slows. Asked to do more with less, managers believe that Internet technologies will help them improve marketing efficiency and effectiveness; however, the range of needs makes evaluating the alternatives more difficult than it should be.Get Full Details About This Report >> |
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