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Jupiter Metrics: Marketing & Branding, 3Q 2001

Published by: Jupiter Research Corporation

Published: Jan. 22, 2002 - 6 Pages


Table of Contents


  • How many older adults and seniors are online now,
    and how many will be online in the coming years?
  • What types of sites do older adults and seniors visit?
  • How and where can marketers target older adults and
    seniors online?

Abstract

Jupiter’s Marketing & Branding Metrics Reports provide the most current snapshot of a particular segment of the online landscape, with relevant data from a variety of sources: Jupiter forecasts, Media Metrix, AdRelevance, and Jupiter Consumer Surveys. This report examines the size of the online user base of seniors and older adults, the most popular online activities and types of sites among this group (and, therefore, ideal opportunities to market to this group online), and impression-buying patterns for two sites with high concentrations of older adult and senior users.

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