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Beyond Business Model

Published by: Jupiter Research Corporation

Published: Nov. 30, 2001 - 4 Pages


Table of Contents


Key Questions
  • What are the advantages of media-backing for portals in
    Latin America?
  • Which portals are best positioned to weather a sustained
    drought of advertising revenues?

Abstract

The threat of a sustained drought of advertising revenues poses a serious challenge to portals worldwide. The ability to leverage resources of prominent telcos and media companies that back them may determine which of Latin America’s leading portals will ultimately thrive.

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