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Resist Temptation to Push for Performance-Based Models

Published by: Jupiter Research Corporation

Published: Jul. 15, 2001 - 5 Pages


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

Advertisers, unhappy with current results from banner ad buys at portal and ISP sites, are increasing efforts to verify the effectiveness of online advertising.

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