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Italy Retail Marketplace

Published by: Jupiter Research Corporation

Published: Nov. 20, 2001 - 23 Pages


Table of Contents


  • Executive Summary
  • Trends: Slow, Steady Increase in Unique Visitors to
    Retail Sites
  • Forecasts: Online Commerce Sales to Reach € 3.9 Billion in 2006
  • Competitors: Off-line Dominance Doesn’t Guarantee
    Online Success
  • Report Methodology

Table of Figures
  • Retail Sites by Reach and Number of Unique Visitors in Italy,
    July 2001
  • Internet Commerce Categories by Reach in Italy and Europe,
    July 2001
  • Internet Commerce Categories in Italy, by Time Spent, January
    to July 2001
  • Online Retail Reach in Italy, Germany, UK, and Europe Overall,
    January to July 2001
  • Online Retail in Italy, Germany, UK, and Europe Overall, by Time
    Spent per User, January to July 2001
  • Online Commerce Spending, Channel Shift, in Italy, 2001-2006
  • Retail Sites’ Rankings, January to July 2001
  • Leading Retail Sites’ Share of Category, April 2001-July 2001
  • Sales of Leading Italian Retailers Compared with Total Online Retail
    Sales, 2001 and 2006
  • Online Retail by Category and Channel Shift, 2001

Abstract

The Jupiter MMXI report on the Italian retail marketplace focuses on three retail themes: the overall Italian retail marketplace trends in a European context; competitors, including online and off-line retailers; and sales for key retail categories, including channel shift. The report answers questions that any company involved in selling goods online in Italy has—about its market, its future growth, and its competitors.

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