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Pharmaceutical CRM Solutions: Fulfilling the Promise of Customers' Data

Published by: Jupiter Research Corporation

Published: Dec. 12, 2001 - 4 Pages


Table of Contents



Key Questions
  • What are the advantages of wireless solutions for pharmaceutical companies’ field
    sales forces?
  • Are pharmaceutical companies using their crushing volume of customer data more
    effectively than are other industries?
  • In which data aggregation applications should pharmaceutical companies invest?

Abstract

Many larger pharmaceutical companies have implemented sales force automation (SFA) and customer relationship management (CRM) solutions—bought from vendors or built in-house. However, despite the massive investment, the promise of customer data integrity remains largely unfulfilled.

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