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Effective Brand Advertising Online

Published by: Jupiter Research Corporation

Published: Aug. 29, 2001 - 30 Pages


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

From a mass-marketing perspective, Internet flaws such as fragmented reach are inhibiting traditional brands from advertising online. Yet an anticipated massive increase in consumers’ use of the Internet in coming years will force advertisers online. Advertisers should apply a targeted-marketing model better suited to the dynamics of the Internet than the mass-marketing model that most are using currently.

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