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Move First to Win Seniors' Loyalty

Published by: Jupiter Research Corporation

Published: Sep. 24, 2001 - 4 Pages


Table of Contents



Key Questions

Key Finding

Online Demographics Begin to Resemble Overall

Population in Saturated Markets

Internet Is on the Verge of Becoming a Mainstream Medium

Seniors Expected to Become Largest Age Group Online by 2006

Senior Online Population to Increase Fastest

Seniors Online Behaviour: Curious but Cautious

First Move Is Crucial to Win Seniors’ Loyalty

Related Research

Abstract

As youngsters and teens reach the saturation point in Internet adoption, seniors—ages 55 and over—are rapidly becoming an increasingly large share of the online audience.

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