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Connecting with Consumers

Published by: Jupiter Research Corporation

Published: Oct. 1, 2001 - 40 Pages


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

Consumer products manufacturers have been using online retailers’ mixed fortunes to justify their tardiness in moving online, and they are missing their chance to better influence potential customers’ off-line transactions. Companies in high-impact categories must aggressively expand their online content distribution in order to connect with consumers before they make a purchase decision.

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