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Retailers Should Align Holiday Promotions to Meet Consumers' ExpectationsPublished by: Jupiter Research Corporation Published: Nov. 1, 2001 - 4 Pages Table of Contents
AbstractDuring the 2000 holiday season, retailers devoted most of their online advertising to creating awareness of their site among consumers. This year, these retailers are facing a slumping economy and consumers who are more Internet-savvy. Retailers must devise the best strategies for online advertising to attract customers during this holiday season.Get Full Details About This Report >> |
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