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Jupiter Consumer Survey Report

Published by: Jupiter Research Corporation

Published: Jan. 31, 2002 - 40 Pages


Table of Contents


  • Executive Summary
  • Overview of CPG Users
  • Segmentation of CPG Users
  • Core Industry Issue: Couponing
  • Report Methodology

Abstract

In November 2001, Jupiter designed and fielded an extensive online consumer survey about consumer packaged goods (CPGs). This report explores the results, examining the behaviors and attitudes of online women and men and developing a proprietary segmentation based on attitudes toward brands, pricing, and shopping.

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