Market Forecast Report: Consumer Packaged Goods, 2001 : Market Research Report

Market Forecast Report: Consumer Packaged Goods, 2001

Published by: Jupiter Research Corporation

Published: Dec. 7, 2001 - 29 Pages

Table of Contents

Executive Summary
Market Drivers
Category Forecast
Market Forecast
Forecast Implications
Report Methodology

Table of Figures

CPGs’ Total Online Ad Spending and Share of Market
Drivers and Inhibitors of CPG Advertising Investment
Total Online Ad Spending by CPG Category, 2000-2006
Spending on Sponsorships as a Percentage of CPGs’ Total Ad
Spending, 2000-2006
Ad Technology and Format Used by CPG and Online Advertisers
Consumers’ Exposure to Marketing Messages Online, 2000-2006
Online Advertising Growth by Model, 2000-2006
Digital Marketing and Online Ad Spending, 2000-2006
Quarterly Effective CPMs for Leading Publishers, 1Q 1999-2Q 2001
CPGs’ Budget Allocation for Targeting Strategies, 2000-2003
Percentage of Ad Revenue Derived from Pay-for-Performance
Models, 2001-2006
Consumers’ Reaction to Pop-ups, 1999 and 2001

Abstract

Although they constitute one of the largest categories of advertising spenders off-line, consumer packaged goods companies (CPGs) have been reluctant to build a major presence online. In the next few years, however, CPGs will play a much more active role online, increasing their spending significantly from $134 million in 2000 to $885 million by 2006. While CPGs’ total spending on online advertising as well as the category’s share of online advertising will increase considerably, the budget that most CPGs allocate to the channel amounts to a rounding error. Ideological and tactical barriers still deter companies accustomed to buying media based on demographic or psychographic segmentation from advertising on the Internet.

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