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Jupiter Metrics Update: Consumer Packaged Goods

Published by: Jupiter Research Corporation

Published: Jan. 14, 2002 - 7 Pages


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Abstract

Jupiter’s Consumer Packaged Goods metrics reports offer a quarterly snapshot of online consumers and their interaction with sites relevant to the consumer packaged goods (CPG) industry. In addition to Jupiter’s monthly Data Essentials, the quarterly metrics reports provide more data and deeper exploration of industry trends and themes. This report focuses on audience composition, identifying concentrations of women and young users, as well as providing demographic and traffic pattern information on visitors to coupon sites.

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