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Jupiter Metrics Update: Consumer Packaged Goods

Published by: Jupiter Research Corporation

Published: Oct. 15, 2001 - 7 Pages


Table of Contents


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Abstract

A recent Jupiter WebTrack confirms that consumer packaged goods (CPG) companies are missing opportunities to build relationships with site visitors because of subpar customer service. CPG sites must decide if customer service investments are worthwhile based on their investments’ ability to reach desired pools of consumers. Media Metrix traffic data provide insight into demographically attractive Web properties and the quality of audiences that already surf leading coupon and CPG sites.

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