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Build-To-Order Boasts Compelling Cost Structure to Deliver Personalized Cars to Consumers

Published by: Jupiter Research Corporation

Published: Oct. 15, 2001 - 2 Pages


Table of Contents


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Abstract

BTO plans to collaborate with best-of-breed automotive partners via outsourced engineering, manufacturing, and assembly of modular components, using computer-aided industrial design, Web-based supply chain management tools, and a direct distribution channel. The company is still in the development phase and plans to launch the brand for model-year 2004.

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