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Over-55 Population Offers Most Potential for Online Conversion

Published by: Jupiter Research Corporation

Published: Dec. 21, 2001 - 5 Pages


Table of Contents


Key Questions
  • What is the potential market for the Internet among over-55s?
  • How do seniors online use the Internet?
  • What can companies do to attract senior nonusers online?

Abstract

Growth in the online population has slowed in Australia after a period of dramatic expansion in 2000. Those over the age of 55 have significant potential to rekindle the market, but companies must actively persuade this group that the Internet provides them benefits.

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