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Getting Back to Business

Published by: Jupiter Research Corporation

Published: Nov. 12, 2001 - 5 Pages


Table of Contents


  • What categories of advertisers have been most
    affected since 9/11?
  • Will these events effect the way marketers
    message consumers?

Abstract

Even prior to the tragic events of September 11, traditional brands placed a stranglehold on already tightened online advertising and marketing budgets. Early evidence proves that buying cycles have been stretched and deal lengths have diminished considerably.

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