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Is the CPM Model Dead?

Published by: Jupiter Research Corporation

Published: Aug. 8, 2001 - 5 Pages


Table of Contents


Due to the contents of this report, a detailed Table of Contents is not
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Abstract

With a slumping ad market, advertisers are increasingly pressing publishers into pay-for-performance media buys. Publishers backed into this model face dwindling revenue per impression, often barely covering the cost of serving the adjacent content.

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