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UK Financial Services in SMEs 2002Published by: Datamonitor Published: Dec. 19, 2001 - 190 Pages Table of ContentsExecutive Summary Market Context Customer Focus Competitive Dynamics The Future Decoded Introduction What is this report about? Who is the target reader? How to use this report Market Context Introduction Key findings Defining the SME market The UK SME market SME industry splits Small business Medium-sized business Business start-ups and closures Drivers and trends The Small Business Service (SBS) Understanding in an unsympathetic market Growth of a knowledge-based economy Opportunities for financial services providers in the SME market Threats for financial services providers in the SME market Unique features Conclusions Customer Focus Introduction Key findings Datamonitor's SME survey Introduction Branding and marketing Is there a definitive SME branding and marketing strategy? Customer acquisition strategies in the SME market How successful have customer acquisition strategies been? Customer retention strategies in the SME market Are customer retention strategies generic or industry-specific? Cross-selling as a customer retention strategy Partnership as a customer retention tool Conclusions Competitive Dynamics Introduction Key findings Commercial general insurance Employee benefits Business banking Cross industry lessons Commercial general insurance to SMEs Commercial general insurance questions from Datamonitor's SME survey Level of SME contact with insurance companies Key issues for commercial general insurers in the SME market SWOT analysis for commercial general insurance market for SMEs Conclusions for the commercial general insurance market to SMEs Employee benefit products to SMEs Occupational pensions Group personal pensions (GPPs) Employee benefit questions from Datamonitor's SME survey Key issues for employee benefits providers in the SME market SWOT analysis of the employee benefit market for SMEs Conclusions for the employee benefit market to SMEs Business banking to SMEs Business banking questions from Datamonitor's SME survey Key issues for banks in the SME market SWOT analysis for banks in the SME market Conclusions for the business banking market to SMEs Cross-industry comparisons Common lessons for all financial services industries when dealing with SMEs Competitive dynamics facing all financial services providers in the SME market Is it possible to develop a complete financial services offering to SMEs? How should financial services providers market themselves to the SME market? Conclusions The Future Decoded Introduction Key findings Key drivers - PEST analysis Political factors Economic factors Social factors Technological factors Scenarios for the future for the provision of financial services to the SME market Scenario One - current economic conditions prevail, SME growth remains static Scenario Two - direct distribution becomes more important, increased competition for SME clients among financial services providers Action Points Introduction Appendix Supplementary data Categorizing SMEs by legal status Datamonitor's SME survey questionnaire Definitions Business banking Commercial general insurance Employee benefits Research methodology Wider readings Relevant links SPP writing team (c) Datamonitor 2002. All Rights Reserved. AbstractThis report examines the UK SME financial services market. The report covers all financial services products used by SMEs. These fall into three categories: banking, general insurance and employee benefits, primarily in the form of pensions. Datamonitor’s “UK Financial Services to UK SMEs 2002” provides the reader with a detailed understanding of the workings of each of the markets and the interaction between them.Get Full Details About This Report >> |
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