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Published by: Packaged Facts
Published: Mar. 1, 2003 - 102 Pages Special Offer. Now 25% off the original price of $2250.
Table of Contents
Chapter 1: Executive Summary
Scope and Methodology
- Scope of Report
- Report Methodology
- Retail Sales Approach $15 Billion
- Table 1-1: U.S. Retail Sales of ITP Clothing, 1998-2007 (in billions of dollars)
- Apparel Accounts for 90% of Dollar Sales
- Retail Channels
- Favorable Demographics Will Help Market Growth
- Major Marketers and Brands
- The Competitive Situation
- Marketers Spend $24 Million to Advertise ITP Clothing in 2001
- Overview of Consumer Purchasing
Chapter 2: The Market
Market Size and Growth
- Market Definition: Apparel and Footwear
- Three Size Ranges for Apparel
- Methodology for Packaged Facts’ Estimates
- Retail Sales Near $15 Billion in 2002
- Figure 2-1: U.S. Retail Dollar Sales of ITP Clothing, 1998-2002 (in billions of dollars)
- Industry Estimates Infant/Toddler Apparel at $10.6 Billion in 2001
- Figure 2-2: U.S. Retail Dollar Sales of ITP Clothing, 1998-2002 (in billions of dollars)
Market Composition
- Apparel 90% of the Market
- Infant Clothing One-Third of Sales
- Market Composition by Retail Channel
- Mass Merchandisers Lead in Apparel Sales
- ITP Footwear Channels
- Shoe Stores Lead ITP Footwear Dollar Sales
- Figure 2-3: Share of ITP Clothing Dollar Sales by Category, 2002 (percent)
- Figure 2-4: Share of ITP Apparel Dollar Sales by Size Range, 2002 (percent)
- Figure 2-5: Share of ITP Apparel Dollar Sales by Retail Outlet, 2002 (percent)
- Figure 2-6: Estimated Share of ITP Footwear Dollar Sales by Retail Outlet, 2002 (percent)
Market Forecasts
- Demographic Trends
- The Rising Birth Rate
- Figure 2-7: U.S. Population of Children Age 5 and Under, 1998-2010 (in thousands)
- More Older Mothers
- Higher Disposable Income
- Grandparents a Prime Market
- Ethnic Populations Growing
- Market Dynamics
- ITP Clothing Influenced More by Brands Than Fashion
- Gift-Buyers Buy Sets; Moms Prefer Separate Pieces
- The Price Dichotomy
- Kids Outgrow Their Clothes Rapidly
- Parents Seek Practical Features
- Daycare Centers and Preschools Mean More Sales
- Sales to Top $18 Billion by 2007
- Figure 2-8: Projected U.S. Retail Sales of ITP Clothing, 2002-2007 (in billions of dollars)
Chapter 3: Competitive Situation
Chapter 4: Competitive Profiles
Competitive Profile: Carter Holdings, Inc.
- Corporate Background
- Product Areas
- Competitive Advantages: Cute Kids Styles and Wide Distribution
- Moving Production Offshore Helps Bottom Line
Competitive Profile: The Gap, Inc.
- Corporate Background
- The Gap, GapKids, babyGap, and Old Navy
- Competitive Advantages: Casual Look, Store Presence, and Ads
Competitive Profile: Gerber Childrenswear, Inc. (Kellwood Co.)
- Corporate Background
- Product Areas
- Competitive Advantage: Banking On the Gerber Name
- Care Bears Layette
Competitive Profile: The Gymboree Corp.
- Corporate Background
- Product Areas
- Competitive Advantages: Distinctive Designs and Merchandising
- New Store Concept: Janie and Jack
Competitive Profile: OshKosh B’Gosh, Inc.
- Corporate Background
- Product Areas
- Competitive Advantage: An Unmistakable Look
- Expanding to the Mass Market
Competitive Profile: The Stride Rite Corp.
- Corporate Background
- Product Areas
- Competitive Advantage: The Leader in Kids’ Shoes
- New Mass-Market Initiative
- Playing Up High Tech
- Licensing the Stride Rite Name
Competitive Profile: VF Playwear (VF Corp.)
- Corporate Background
- Competitive Advantage: Sophisticated Marketing
- Healthtex Promotes Hard Play
- "Seeding" Word of Mouth
Chapter 5: The Consumer
Demographics
- Note on Simmons Survey Data and Figures
- Overview of Purchasing
- More Consumers Buy Toddler and Preschool Items Than Infant Items
- Tops and Sleepwear the Most Popular Items for Infants
- Tops and Jeans the Most Popular Items for Ages 1-5
- Purchasing Patterns
- A Family Profile
- Hispanics and Blacks Prime Consumers
- Regional Skew to the South
- Education Not a Significant Factor
- Affluent Income Skew
- Figure 5-1: Adult Purchasers of ITP Clothing: Overall, by Child’s Age Group, and by Type of Clothing, 2002 (U.S. households)
- Figure 5-2: Demographic Characteristics Favoring Purchase of Clothing by Child’s Age Group: Under 1 Year vs. 1-5 Years, 2002 (U.S. adults)
- Figure 5-3: Purchasing Indices for ITP Clothing: By Presence of Children by Age, 2002 (U.S. adults)
- Figure 5-4: Purchasing Indices for ITP Clothing: By Age Bracket of Purchaser, 2002 (U.S. adults)
- Figure 5-5: Purchasing Indices for ITP Clothing: By Household Size, 2002 (U.S. adults)
- Figure 5-6: Purchasing Indices for ITP Clothing: By Ethnic Group, 2002 (U.S. adults)
- Figure 5-7: Purchasing Indices for ITP Clothing: By Region, 2002 (U.S. adults)
- Figure 5-8: Purchasing Indices for ITP Clothing: By Educational Attainment, 2002 (U.S. adults)
- Figure 5-9a: Purchasing Indices for ITP Clothing: By Household Income Bracket, 2002 (U.S. adults)
- Figure 5-9b: Purchasing Indices for ITP Clothing: By Household Income Bracket, 2002 (U.S. adults)
Chapter 6: Looking Ahead
Trends and Opportunities
- Multi-Dimensional Marketing
- Crossing Class Boundaries
- Targeting Ethnic Markets
- Going for Multiple Sales
- Practical Advantages
Appendix: Addresses of Selected Marketers
AbstractHigher birth rates are bringing about a more baby- and kid-centric culture. In a generally soft economy, the $12 billion infant, toddler, and preschool (ITP) clothing business represents one of the fastest-growing portions of the apparel market.
Using a new data-intensive yet compact format, this Packaged Facts report quantifies the ITP clothing market, providing market growth rates, market size and composition breakouts, and a full discussion of the factors affecting future growth, leading to five-year market forecasts through 2007. Also included are a review of the competitive environment and key industry players, both wholesale and retail, and an analysis of consumer demographics based on current Simmons Market Research Bureau data profiling consumer demographics.
New to the report are cutting-edge action points that companies can use to leverage the trends driving the market. Up-to-the-minute information on industry developments relating to mergers, acquisitions, and IPOs; target marketing; brand maintenance; designer and licensed products; and e-commerce provide the strategic information needed to keep pace with this changing market.
This report is the first of a three-part series on the infant, toddler, and preschool products market, which also covers Home Furnishings and Toys (Volume II) and Babycare Supplies (Volume III). An Executive Overview of all three volumes is provided to purchasers of the series, providing a cross-comparison of opportunities and competition in these inter-related sectors of the infant, toddler, and preschool products market.
Volumes in the series are as follows:
Volume I: The U.S. Market for Infant, Toddler, and Preschool Clothing
Volume II: The U.S. Market for Infant,Toddler, and Preschool Home Furnishings and Toys
Volume III: The U.S. Market for Infant, Toddler and Preschool Products: Baby Care Supplies
The U.S. Market for Infant, Toddler and Preschool Products, Volumes I-III
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