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Agency vs. Publisher

Published by: Jupiter Research Corporation

Published: Feb. 5, 2002 - 5 Pages


Table of Contents


Due to format and/or brevity, this product does not have a table of contents.

Abstract

The historical tension between agencies and media sellers has become exacerbated as many advertisers work with constrained budgets. With media sellers attempting to sell directly to advertisers, agencies are struggling to maintain their role.

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