The Internet Commerce Briefing: Three Volume Set : Market Research Report

The Internet Commerce Briefing: Three Volume Set

Published by: Intermarket Group

Published: Dec. 1, 2001 - 253 Pages

Vol. 1 -- Internet Population and Online Activities Report

Table of Contents
List of Charts and Tables
Section I. The Internet Population
Section II. Internet User Demographics
Section III. Internet Usage
Section IV. Broadband Internet Access
Section V. Online Activities of Internet Users
Section VI. Online Communication Activities
Section VII. Downloading and Streaming Media Activity
Appendix Data Sources and Contact Information

Vol. 2 -- Business-to-Consumer E-commerce Report

Table of Contents
List of Charts and Tables
Section I. The Online Consumer Population
Section II. Online Consumer Activities
Section III. E-commerce Market Size and Composition
Section IV. Online Merchandising and Customer Service
Section V. Privacy and Security Issues Among Internet Users
Section VI. E-commerce and the Holidays
Appendix Data Sources and Contact Information

Vol. 3 -- Online Advertising and Digital Marketing Report

Table of Contents
List of Charts and Tables
Section I. Online Advertising Market Size and Composition
Section II. Online Advertising Practices
Section III. E-mail Marketing Practices
Section IV. Leading Advertisers and Brands
Section V. Internet Users and Online Advertising

Appendix Data Sources and Contact Information

List of Charts and Tables:

Vol. 1 -- Internet Population and Online Activities Report

2.01 U.S. Internet Users By Gender

2.02 U.S. Internet Users By Age Group

2.03 U.S. Internet Penetration By Age Group

2.04 Marital Status Of U.S. Internet Users

2.05 Tenure Of U.S. Internet Users By Age Group

2.06 Individual Income Of U.S. Internet Users At Home

2.07 Ethnic Background Of U.S. Internet Users

2.08 Ethnic Background Of U.S. Population

2.09 Education Of U.S. Internet Users

2.10 Education Of U.S. Internet Users

2.11 Internet Penetration Among U.S. Seniors

2.12 Online Seniors In The U.S. By Gender

2.13 Online Seniors In The U.S. By Income

2.14 Online Seniors In The U.S. By Marital Status

2.15 Online Seniors In The U.S. By Education

2.16 Grade Level Of U.S. Teenage Internet Users

2.17 Internet Experience Of U.S. Teenage Users

2.18 Internet Experience Of Parents To U.S. Teenage Users

2.19 Internet Penetration By Ethnicity

2.20 U.S. African-American And Hispanic-American Internet Users By Age

2.21 U.S. African-American And Hispanic-American Internet Users By Income

2.22 U.S. African-American And Hispanic-American Internet Users By Education

2.23 Tenure Of U.S. African-American And Hispanic-American Internet Users

2.24 Where U.S. African-American And Hispanic-American Users Access The Internet

3.01 Time Of Day Users Access The Internet

3.02 Time Spent Online Per Week By U.S. Internet Users

3.03 Time Spent Online Per Week By U.S. Internet Users At Home

3.04 Time Spent Online By Tenure

3.05 U.S. Internet Use By Gender At Home (2000/2001)

3.06 Aggregate Time Spent Online By U.S. Internet Users At Home (2000-2005)

3.07 Change In Time Spent Online During Last Six Months

3.08 Total Internet User Pageviews And Time Online Per Month (10/2000-10/2001)

3.09 Internet User Pageviews At Home vs. At Work (1/2000-10/2001)

3.10 Time Spent Online By Internet Users At Home vs. At Work (1/2000-10/2001)

3.11 Where U.S. Internet Users Access The Internet

3.12 Where U.S. Teens Access The Internet

3.13 Types Of Connections Among U.S. Internet Users At Home

3.14 Speed Of U.S. Internet Users Dial-Up Connections At Home

4.01 U.S. Broadband Households (1999-2005)

4.02 U.S. Cable Modem Subscriber Growth By Quarter (1999-2001)

4.03 Growth Of Broadband vs. Dial-up Access At Work In The U.S. (2001/2005)

4.04 U.S. Broadband vs. Dial-up Marketshare At Home (2000-2005)

4.05 U.S. Broadband Subscribers At Home (2000-2005)

4.06 U.S. Cable Modem vs. DSL Marketshare At Home (2000-2001)

4.07 U.S. Broadband Users At Home By Age

4.08 U.S. Broadband Penetration At Home By Age

4.09 U.S. Broadband Users At Home By Income

4.10 U.S. Broadband Users By Local Market Area

4.11 U.S. Broadband Penetration By Local Market Area

4.12 U.S. Internet Use By Broadband Users

4.13 Time Spent Online By Activity For Broadband vs. Dial-up Users

4.14 User Satisfaction With Broadband Service In The U.S.

4.15 User Satisfaction With Broadband Speed In The U.S.

4.16 Why Internet Users Do Not Subscribe To Broadband Service

5.01 Top Website Categories Among U.S. Internet Users (May 2001)

5.02 Leading Websites By Traffic (October 2001)

5.03 Leading E-commerce Websites By Traffic (October 2001)

5.04 Leading Portals By Traffic (October 2001)

5.05 Online Activities Among U.S. Internet Users

5.06 Online Activities Among New And Veteran U.S. Internet Users

5.07 Online Community Activities Among U.S. Internet Users

5.08 Online Activities Among Seniors In The U.S.

5.09 Most Common Online Activities Among U.S. Adult And Teen Internet Users

5.10 Online Activities Among U.S. Teen Internet Users By Gender

5.11 Online Activities Among Younger vs. Older Teen Internet Users

5.12 Online Activities Among New vs. Veteran Teen Internet Users In The U.S.

5.13 Online Activities Among U.S. African-American Internet Users

5.14 Online Activities Among U.S. Hispanic-American Internet Users

5.15 Online Activities Of Dial-up vs. Broadband U.S. Internet Users

5.16 Common Activities Among U.S. Wireless Internet Users

6.01 U.S. E-mail Boxes At Home And At Work (1999-2001)

6.02 How Frequently Do U.S. Internet Users Check Their E-mail

6.03 Instant Messaging Among U.S. Adults

6.04 How Instant Messaging Is Used In The U.S.

6.05 Instant Messaging Users Worldwide (1999-2001)

6.06 Time Spent On Instant Messaging At Home And At Work By U.S. Internet Users (2000/2001)

6.07 U.S. Penetration Of Instant Messaging Services At Home

6.08 U.S. Penetration Of Instant Messaging Services At Home (2000/2001)

6.09 U.S. Instant Messaging Users By Service At Home (2000/2001)

6.10 Aggregate U.S. Instant Messaging Use At Home (2000/2001)

6.11 U.S. Penetration Of Instant Messaging Services At Work (2000/2001)

6.12 U.S. Instant Messaging Users By Service At Work (2000/2001)

6.13 Aggregate U.S. Instant Messaging Use At Work (2000/2001)

6.14 U.S. Instant Messaging Users By Gender

6.15 IM Penetration Among U.S. Teens By Age And Gender

6.16 IM Penetration Among U.S. Teens By Family Income

6.17 IM Penetration Among U.S. Teens By Internet Experience

7.01 Streaming Media Use Among U.S. Internet Users

7.02 Streaming Media Use Among U.S. Broadband vs. Dial-up Internet Users

7.03 Streaming Media Use Among U.S. Broadband Internet Users

7.04 Streaming Video Use Among U.S. Broadband vs. Dial-up Internet Users

7.05 Streaming Audio Use Among U.S. Broadband vs. Dial-up Internet Users

7.06 Streaming Content vs. Broadcast Media Among U.S. Broadband Internet Users

7.07 Streaming Video Quality Assessment Among U.S. Broadband Internet Users

7.08 What Would Motivate Internet Users To Access Streaming Audio More Frequently

7.09 Largest U.S. Markets For Streaming Media Users

7.10 U.S. Markets With The Largest Penetration Of Streaming Media Users

7.11 Types Of Streaming Video Accessed By U.S. Broadband And Dial-up Internet Users

7.12 Types Of Streaming Audio Accessed By U.S. Internet Users

7.13 Streaming Media Users At Work

7.14 Interest In Work-Related Streaming Media Content By U.S. Broadband Internet Users

7.15 Streaming Audio Programming Preferences Among U.S. Broadband Users

7.16 Household Income Of Streaming Media Users

7.17 Age of U.S. Broadband Streaming Audio Users

7.18 RealNetworks Users Worldwide (1999-2001)

7.19 U.S. Media Player Market Share At Home

7.20 U.S. Media Player Market Share At Work

7.21 Aggregate Usage Of Napster Application At Home

7.22 Unique Users Of Napster Application At Home

7.23 Unique Users Of File Sharing Applications At Home

7.24 Teen Use Of Leading File Sharing Applications At Home

7.25 Penetration Of Downloading Activity By Gender And Ethnicity

7.26 Age of U.S. Broadband Audio Downloaders

7.27 Penetration Of Downloading Activity By Age

7.28 Penetration Of Downloading Activity By Household Income

7.29 What Web Content Is Most Important To U.S. Internet Users

7.30 Content Downloaded By U.S. Internet Users

7.31 U.S. Internet Users' Willingness To Pay For Online Content

7.32 Internet User Response When Free Sites Charge For Access

7.33 Types Of Streaming Content Users Might Purchase On Subscription Basis

7.34 Representative Subscription-Based Online Content Services

7.35 Top 10 Features Consumers Would Pay For In Digital Music Subscription Service

7.36 Consumers "Most Wanted" Digital Music Subscription Service Features

7.37 Why Users Select The Internet For News And Information

7.38 U.S. Internet Users' Preferred Source Of Information

Vol. 2 -- Business-to-Consumer E-commerce Report

2.01 How Frequently U.S. Consumers Buy Online

2.02 Number Of Online Purchases Completed

2.03 Number Of Online Purchases By Tenure

2.04 Annual Spending Among Online Buyers By Tenure

2.05 Spending For Online Purchases

2.06 Spending For Online Purchases

2.07 Tenure Of U.S. Online Buyers

2.08 Tenure Of U.S. Online Buyers By Age

2.09 Where U.S. Consumers Shop

2.10 How U.S. Internet Users Use The Web To Shop

2.11 Seven Factors For Success In Online Retailing

2.12 How U.S. Consumers Gather Product Information

2.13 How U.S. Internet Users Learn About Websites

2.14 How U.S. Internet Users Search For Products Online

2.15 How Online Shoppers Get To Websites

2.16 Internet Users Purchasing At The First Site Visited

2.17 Multi-Channel Online Shopping Activities Of U.S. Internet Users

3.01 U.S. Online Retail Sales Estimates (2001)

3.02 Total U.S. Consumer Internet Commerce (1999-2006)

3.03 Total Worldwide Consumer Internet Commerce (2000-2004)

3.04 U.S. Mobile Commerce Revenues (2000-2005)

3.04a U.S. Mobile Commerce Revenues By Type (2005)

3.05 Quarterly Estimated U.S. Online Retail Sales

3.06 Online Retail Sales Share Of Total U.S. Retail Sales

3.07 U.S. Retail Sales By Month (2000/2001)

3.08 U.S. Online Retail Sales By Month (9/2000-9/2001)

3.09 Average U.S. Online Spending Per Household Per Month (2000/2001)

3.10 U.S. Online Buyers By Month (9/2000-9/2001)

3.11 Breakdown Of U.S. Online Retail Spending By Category (2001)

3.12 U.S. Online Retail Spending By Category: Small Ticket Items (2000/2001)

3.13 Average U.S. Online Spending Per Household: Small Ticket Items (2000/2001)

3.14 U.S. Online Retail Spending By Category: Big-Ticket Items (2000/2001)

3.15 Average U.S. Online Spending Per Household: Big Ticket Items (2000/2001)

3.16 U.S. Online Retail Spending: Top Categories (Q3-2000/Q3-2001)

3.17 U.S. Online Retail Spending Comparison: Top Categories (Q3-2000/Q3-2001)

3.18 U.S. Online Buying Penetration By Product Category

3.19 U.S. Online Buying Penetration By Product Category And User Tenure

3.20 Types Of Online Purchases By U.S. Internet Users

3.21 Types Of Online Purchases By U.S. Teens

3.22 Estimated Revenue Mix For Amazon.com (Q4-2000)

3.23 Estimated Revenue Mix For eBay (Q4-2000)

3.24 U.S. Retail Auction Site Market Share (By Revenue)

3.25 U.S. Retail E-commerce Site Market Share (By Purchases)

3.26 Online Market Share Of Top Internet And Click-And-Mortar Retailers (2000/2001)

3.27 Leading Websites By Buying Power Index Rating

3.28 Leading Shopping Sites By Buying Power Index Rating

3.29 Leading Portals By Buying Power Index Rating

3.30 Leading Community Sites By Buying Power Index Rating

4.01 U.S. Online Retailer Customer Acquisition Cost (1999-2001)

4.02 U.S. Browser To Buyer Conversion Rate (1999-2001)

4.03 U.S. Auction Site Browser To Buyer Conversion Rate (2001)

4.04 Incentives That Convert Online Shoppers Into Buyers

4.05 Incentives That Convert New & Repeat Customers Into Buyers

4.06 Website Features That Convert Online Shoppers To Buyers

4.07 Top Website Attributes Among Internet Users

4.08 Most Important Online Storefront Attributes

4.09 Important Online Storefront Attributes

4.10 U.S. Internet Users' Expectations For Merchandise Assortment

4.11 Top Online Storefront Attributes

4.12 Interest In Personalization Among U.S. Internet Users

4.13 Frequency Of U.S. Internet Users Updating Personalization Preferences

4.14 U.S. Internet User Satisfaction With Online Shopping

4.15 U.S. Online Shopper/Buyer Satisfaction With Customer Service

4.16 U.S. Consumer Problems With Online Customer Service

4.17 U.S. Internet Users' Preferences For Resolving Customer Service Issues

4.18 Top Customer Service Features For Multi-Channel Retailer Sites

4.19 Leading Consumer Barriers To Buying Online

4.20 Online Shopping Cart Abandonment Rates

4.21 Shopping Cart Abandonment Rates For Selected Retailers

4.22 Top Reasons U.S. Internet Users Abandon Shopping Carts

4.23 What Happens After A Shopping Cart Is Abandoned

4.24 Reasons For Not Purchasing Goods And Services Online

4.25 Why Internet Users Wait To Make The First Online Purchase

4.26 How Consumers Pay For Purchases

4.27 Losses From Online Fraud At Internet Commerce Sites (2000)

4.28 Online Fraud At Internet Commerce Sites

5.01 Concern About Privacy Of Personal Information Provided Over The Internet

5.02 Concern About Website Access To Specific Personal Information

5.03 Personal Information Consumers Are Willing To Share

5.04 Personal Information A Site Can Share In Return For Customized Content

5.05 What Influences Online Consumers To Share Information

5.06 Internet Users' Attitudes About Protecting Their Online Privacy

5.07 Consumer Fears About Internet Crime

5.08 Concern About Misuse Of Credit Card Information Provided Over The Internet

5.09 Concern About Misuse Of Credit Card Information Provided Over The Internet By Age And By Gender

5.10 Comfort Level Providing Credit Card Information Over The Internet

5.11 Comfort Level Providing Credit Card Information Over The Internet By Ethnicity

6.01 U.S. Online Retail Sales: Q4/Holiday Period (2000/2001)

6.02 U.S. Online Retail Buyers: Q4/Holiday Period (2000/2001)

6.03 What Internet Users Do Online During The Holidays

6.04 Where Do U.S. Consumers Plan To Shop For Holiday 2001

6.05 Channel Allocation Of U.S. Consumers' Holiday Shopping Budget (2000/2001)

6.06 How Long Holiday 2000 Online Buyers Have Shopped Online

6.07 U.S. Online Holiday Buyers By Gender (1998/2000/2001)

6.08 Share Of Holiday 2001 Gift Budget U.S. Consumers Plan To Spend Online

6.09 Share Of Holiday 2000 Gift Budget U.S. Consumers Spent Online

6.10 Holiday 2001 Online Spending Plans Among U.S. Internet Users

6.11 Share Of U.S. Consumers Who Plan To Spend The Same Or More Online During Holiday 2001

6.12 When U.S. Consumers Plan To Begin Shopping For Holiday 2001

6.13 Growth Of U.S. Online Holiday Shopping (1998-2000)

6.14 U.S. Online Holiday Shoppers And Buyers (1999/2000)

6.15 Average U.S. Online Order Value For Holiday 1999/2000

6.16 Top 5 Product Categories By Holiday Spending (Nov./Dec. 2000)

6.17 What U.S. Consumers Plan To Buy Online For Holiday 2001

6.18 Top 10 BizRate.com Holiday 2001 Gift Product Searches

6.19 What U.S. Consumers Plan To Buy Online For Holiday 2001

6.20 Sources Of Holiday 2000 Gift Ideas For Online Shoppers

6.21 What Influences Holiday 2000 Online Shoppers

6.22 Why U.S. Internet Users Plan To Shop Online For Holiday 2001

6.23 Why U.S. Internet Users Shopped Online For Holiday 2000

6.24 Number Of Websites Patronized By Holiday 2000 Shoppers

6.25 Where Online Buyers Shopped For Holiday 2000

6.26 U.S. Consumer Satisfaction With Online Holiday Shopping Experience (2000)

6.27 U.S. Consumer Satisfaction With Online Holiday Shopping Experience (1999/2000)

6.28 Difficulties Experienced By Online Shoppers During Holiday 2000

6.29 Barriers To U.S. Internet Users Shopping Online For Holiday 2000

6.30 U.S. Q4 Retail Sales Growth (1996-2000)

6.31 U.S. Q4 Share Of Annual Retail Sales (1996-2000)

6.32 Monthly Share Of U.S. Retail Sales (2000)

6.33 Growth In U.S. Retail Chain Store Holiday Sales (1996-2001)

6.34 Monthly Share Of U.S. Online Retail Sales (2000)

6.35 Average Amount Spent Online In The U.S. During Q4-2000

6.36 Average Holiday 2000 Online Spending By US Youths

6.37 Holiday 2000 Online Spending By U.S. Youths

6.38 Average Q-4 Online Spending Per U.S. Household Per Month By Category (2000/2001)

6.39 U.S. Q4 Online Retail Spending By Category: Small Ticket Items (2000)

6.40 Q4 Share Of Total Online Retail Spending By Category: Small Ticket Items (2000)

6.41 U.S. Q4 Online Retail Spending By Category: Big Ticket Items (2000)

6.42 Q4 Share Of Total Online Retail Spending By Category: Big Ticket Items (2000)

6.43 Weekly Online Shopping Activity For Holiday 2000

6.44 Weekly Aggregate Online Shopping Trips For Holiday 2000

6.45 Peak Traffic Week For Online Holiday Shopping By Category

6.46 Fulfillment Time For Internet-Only vs. Click-And-Mortar Retailers For Holiday 2000

6.47 Fulfillment Time For Select Online Retailers For Holiday 2000

6.48 Total Time To Delivery For Select Online Retailers For Holiday 2000

6.49 Fulfillment Time For Last Minute Holiday 2000 Orders

Vol. 3 -- Online Advertising and Digital Marketing Report

2.01 Top Reasons Companies Advertise Online

2.02 Objectives Of Online Advertisements

2.03 Media Used To Drive Traffic To Websites

2.04 Effectiveness Of Select Media In Driving Traffic To Websites

2.05 Effectiveness Of Affiliate Marketing vs. Online Alternatives

2.06 Most Effective Advertising Media For Customer Acquisition

2.07 Most Effective Advertising Media For Branding

2.08 Sources Of Website Traffic Growth

2.09 Online Banners Served By Size Of Ad (Q4-2000)

2.10 Online Ad Dimensions Used By Advertisers (2000)

2.11 Full Banner Ad Rate Card Pricing

2.12 Average Rate Card Pricing For IAB Online Ad Units

2.13 U.S. Online Ad Campaign Size By Sector

2.14 Number Of Sites Purchased In U.S. Online Ad Campaigns

2.15 Effectiveness Of Online Advertising By Type Of Placement

2.16 Online/Offline Advertising Mix Among U.S. Online Retailers

2.17 U.S. Advertiser Plans For Streaming Media Ad Expenditures

2.18 Barriers To Increased Online Advertising Expenditures

3.01 U.S. E-mail Message Volume (1999-2003)

3.02 U.S. Opt-in E-mail Message Volume (1999-2003)

3.03 Frequency Of Promotional E-mails Among Leading Retailers

3.04 Types Of Permission E-mail Received By U.S. Internet Users

3.05 E-mail Volume Of U.S. Internet Users At Home And At Work

3.06 How Frequently Do U.S. Internet Users Check Their E-mail

3.07 Proportion Of U.S. Internet Users' E-mail That Is Spam/UCE

3.08 Reasons Internet Users Forward E-mail To Others

3.09 Total U.S. E-mail Marketing Expenditures (1999-2004)

3.10 U.S. E-mail Marketing Services Expenditures (1999-2003)

3.11 E-mail Marketing By U.S. Small Business (2001/2003/2005)

3.12 Payment Options Supported By E-mail Marketing Networks

3.13 U.S. E-mail Marketing Allocation Of Expenditures, Customer Acquisition vs. Retention

3.14 Objectives For Opt-in E-mail Marketing Campaigns

3.15 Internet User Open Rates For HTML Messages

3.16 Formats Supported By Internet Users' E-mail Clients

3.17 E-mail Format For Advertising Campaigns

4.01 Leading U.S. Online Advertisers By Expenditures

4.02 Leading U.S. Online Advertisers By Impressions

4.03 Leading Websites By Online Advertising Revenue

4.04 Leading U.S. Advertisers By Expenditures (All Media)

4.05 Leading Dot.com Brands Among U.S. Decision-Makers

4.06 Leading Technology Brands Among U.S. Consumers

4.07 Leading E-commerce Brands Among U.S. Internet Users

5.01 Communication Preferences Of U.S. Online Buyers

5.02 How U.S. Internet Users Learn About Websites

5.03 Primary Method For U.S. Internet Users To Learn About Websites

5.04 How U.S. Internet Users Search For Products Online

5.05 How Online Shoppers Get To Websites

5.06 Visibility Of Online Ads Among U.S. Internet Users At Home And At Work

5.07 Elapsed Time To Conversion For Online Ads

5.08 U.S. Internet Users' Likelihood of Clicking On Banner Ads

5.09 U.S. Consumer Attitudes About Clicking On Banner Ads

5.10 U.S. Click-Through Rates For Banner Ads vs. Opt-in E-mail

5.11 U.S. Click-Through Rate Comparison By Type Of Media

5.12 U.S. Wireless Advertising Response Rates By Format

5.13 Wireless Advertising Response Rates In SkyGo Service Trial

5.14 Attitudes Towards Banner Ads Among U.S. Internet Users At Home

5.15 Attitudes Towards Banner Ads Among U.S. Internet Users At Work

5.16 U.S. Internet Users' Attitudes Towards Spam/UCE

5.17 U.S. Internet Users' Attitudes Towards E-mail Marketing

5.18 U.S. Internet Users’ Attitudes Towards Rich E-mail

5.19 Internet User Preferences For Permission E-mail Volume

5.20 Online Activities Of U.S. Internet Users vs. eCoupon Users

5.21 Household Income Of U.S. Coupon Users

5.22 eCoupon Use Among U.S. Internet Users By Category

5.23 Redemption Of eCoupons By Category And Retail Channel

5.24 U.S. Online Consumer Preferences For Coupon Delivery

5.25 How Frequently U.S. Consumers Wish To Receive Coupons Via E-mail

5.26 Visibility Of Online Ads By Format

5.27 User Recognition Of Streaming Commercials

Abstract

The Internet Commerce Briefing provides a comprehensive picture of the U.S. Internet economy, aggregating data and forecasts from dozens of leading analysts, market researchers, and technology consulting organizations. Now in its third edition, the report pulls together almost 400 charts and tables covering many aspects of Internet use, the Internet population, and consumer e-commerce, and presents them in a single, well organized reference. It will save a tremendous amount of time in locating answers to questions such as:

Who uses the Internet and how much do they use it?
What do Internet users do online and how much do they use technologies such as Instant Messaging, downloading applications, and streaming media?
How many individuals have broadband Internet access and how do they differ from dial-up users?
How much is being sold online and what are the fastest growing areas of business-to-consumer e-commerce?
How many people are shopping online, why do they buy, and how much are the spending?
What types of advertising are most effective for branding and for customer acquisition?
What are the biggest barriers to selling online and what are consumers' concerns about purchasing online?
What are the leading e-commerce sites and online brands?
How do Internet users feel about online privacy and what are their biggest security-related concerns?

The ‘Briefing’ is published in three volumes, including: The Internet Population & Online Activities Report, which provides 149 charts and tables covering the number and demographics of Internet users in the US; broadband take-up and activities; online interests of teens, seniors, and minority groups; use of Instant Messaging, streaming media, and downloading or file sharing technologies; and much more.

The Business-to-Consumer E-commerce Report provides 149 charts and tables covering the number and demographics of online buyers in the US; consumer interests and concerns related to shopping and purchasing online; the size and composition of online retailing in the US; a detailed look at the increasingly important role of the fourth-quarter/holiday shopping season in e-commerce; and much more.

And, The Online Advertising and Digital Marketing Report, which provides 94 charts and tables covering the size, composition, and prospects of the online advertising market; how companies are using online advertising and what works or doesn't work; the leading online brands and advertisers; Internet users' practices and attitudes related to online advertising and marketing; and much more.

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The Internet Commerce Briefing: Three Volume Set

Table of Contents

Abstract