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Published by: Mintel International Group Ltd.
Published: Jan. 1, 2002 - 78 Pages
Table of Contents
Introduction & Abbreviations
Younger Consumers-Key To The Future
Related Reports
Definition
Abbreviations
Executive Summary
Declining Coffee Consumption
Rising Soft Drink Consumption
New Customers Needed
Premium Coffee Boosts Profits
Good Times Encourage Luxury Spending
Shelf Space Expands To Accommodate More
Variety
Advertising The Coffee "Experience"
Price Volatility
Market Drivers
More Beverages, But Less Coffee
Coffee Prices
Competition From Other Drinks
Figure 1 Percentage Of Americans Consuming Selected Beverages On An Average Day, By Sex And Age, 1994-96
Figure 2 Indexed Consumption, By Quantity, Of Selected Beverages Consumed Per Person On An Average Day, By Sex And Age, 1994-96
Changing Demographics
Figure 3 Us Population By Race, 2000 And 2005
Increased Affluence
Figure 4 Households With Discretionary Income, 1994 And 1999
Less Food And Drink Consumed At Home
Figure 5 Average Spending Of Consumer Units By Category, 1994 And 1999
The "Starbucks Effect"
Demand For Convenience
Health Effects-Lingering Concerns?
Changing Habits-Coffee Bar To Home Drinking?
Market Size & Trends
Figure 6 Total Retail Sales Of Ground, Instant, And Whole-Bean Coffee, And Rtd Coffee Beverages At Supermarkets, Mass Merchandisers, And Drugstores, 1995-2000
Coffee Consumption-Decades Of Decline
Figure 7 Per Capita Consumption Of Coffee And Soft Drinks, 1970-2000
Market Segmentation
More Consumers Want To Grind Their Own
Figure 8 Coffee Sales, By Type, 1998-99
Ground Coffee
Whole-Bean Coffee
Instant Coffees
Coffee Beverages
Decaffeinated Coffee
The Supply Structure
Foreign Trade
Figure 9 Imports Of Green Bean Coffee, By Producing Country, 1999
Figure 10 Imports Of Instant And Roasted Coffee, By Exporting Country, 1999
Companies And Brands
Figure 11 Total Ground Coffee Sales, By Individual Brand, 1999
Advertising & Promotion
Cutting Through Ad "Clutter"
Targeting Younger Consumers
Branding A Commodity
Packaging
Sampling
Starbucks-Who Needs Tv?
New Product Trends
Introduction
New Product Totals
Figure 12 New Coffee Introductions, 1999-2000
New Product Trends, By Sub-Category
International Observations
The Future
Distribution
More Channels, More Offerings
Figure 13 Coffee Sales By Type And Channel, 1999
Top Retail Food Chains
Figure 14 Top Ten Food Retailers, Us Sales, 1998-99
Other Channels
The Consumer
Coffee Habits Differ Among Demographic
Groups
Figure 15 Percentage Of Adults By Average Number Of Cups Of Coffee Consumed, 2000
Figure 16 Percentage Of Adults Who Drink One Or More Cups Of Coffee A Day, Total And At Home Coffee Drinkers, 2000
Figure 17 Percentage Of Adults Who Drink One Or More Cups Of Coffee A Day, Total And At Home, By Sex, Race, And Hispanic Origin, 2000
Figure 18 Percentage Distribution Of The Us Population, By Race, Hispanic Origin And Age, 2000
Figure 19 Percentage Of Adults Who Drink One Or More Cups Of Coffee A Day, Total And At Home, By Age, 2000
Figure 20 Percentage Of Adults Who Drink One Or More Cups Of Coffee A Day, Total And At Home, By Region, 2000
Consumption Is Lower During The Weekend
Figure 21 Average Number Of Cups Of Coffee Consumed Per Day, 2000
Figure 22 Average Number Of Cups Of Coffee Consumed Per Day, By Sex And Race And Hispanic Origin, 2000
Figure 23 Average Number Of Cups Of Coffee Consumed Per Day, By Age, 2000
Figure 24 Average Number Of Cups Of Coffee Consumed Per Day, By Region, 2000
Coffee At Home
Figure 25 Percentage Of Adults By Average Number Of Cups Of Coffee Consumed At Home, 2000
Figure 26 Percentage Of Total Cups Of Coffee Drunk At Home, Weekday Vs Weekend, 2000
Figure 27 Percentage Of Total Cups Of Coffee Drunk At Home, Weekday Vs Weekend, By Sex, Race, And Hispanic Origin, 2000
Figure 28 Percentage Of Total Cups Of Coffee Drunk At Home, Weekday Vs Weekend, By Age, 2000
Figure 29 Percentage Of Total Cups Of Coffee Drunk At Home, Weekday Vs Weekend, By Region, 2000
Little Variation In Amount Consumed At Home
And Away
Figure 30 Average Number Of Cups Of Coffee Consumed At Home Per Day, Weekday Vs Weekend, 2000
Figure 31 Average Number Of Cups Of Coffee Consumed At Home Per Day, Weekday Vs Weekend, By Sex And Race And Hispanic Origin, 2000
Figure 32 Average Number Of Cups Of Coffee Consumed At Home Per Day, Weekday Vs Weekend, By Age, 2000
Figure 33 Average Number Of Cups Of Coffee Consumed At Home Per Day, Weekday Vs Weekend, By Race, 2000
Figure 33 Average Number Of Cups Of Coffee Consumed At Home Per Day, Weekday Vs Weekend, By Race, 2000
Less Time At Home Means Less Coffee At Home
Figure 34 Average Number Of Cups Of Coffee Consumed At Home Per Day, Weekday Vs Weekend, By Work Status, 2000
Changing Habits
Figure 35 Change In Amount Of Coffee Consumed During Past Five Years, 2000
Figure 36 Change In Amount Of Coffee Consumed During Past Five Years, By Sex And Race And Hispanic Origin, 2000
Figure 37 Change In Amount Of Coffee Consumed During Past Five Years, By Age, 2000
Figure 38 Change In Amount Of Coffee Consumed During Past Five Years, By Region, 2000
Taste-Most Common Reason For Not Drinking
Coffee
Figure 39 Reasons For Not Drinking Coffee, 2000
Figure 40 Reasons For Not Drinking Coffee By Sex And Race And Hispanic Origin, 2000
Figure 41 Reasons For Not Drinking Coffee, By Age, 2000
Figure 42 Reasons For Not Drinking Coffee, By Region, 2000
Alternatives To Coffee
Figure 43 Consumer Alternatives To Coffee, By Sex, Race, And Hispanic Origin, 2000
Figure 44 Consumer Alternatives To Coffee, By Sex, Race, And Hispanic Origin, 2000
Figure 45 Consumer Alternatives To Coffee By Age, 2000
Figure 46 Consumer Alternatives To Coffee, By Sex, Race, And Hispanic Origin, 2000
Figure 47 Consumer Alternatives To Coffee, Non-Coffee Drinkers, 2000
Attitudes About Coffee And Health
Figure 48 Attitudes About Coffee And Health, 2000
Figure 49 Attitudes About Coffee And Health, By Sex, Race And Hispanic Origin, 2000
Figure 50 Attitudes About Coffee And Health, By Age, 2000
Figure 51 Attitudes About Coffee And Health, By Region, 2000
The Future
Changing Demographics
Selling Coffee Like Wine
The Next Health Food?
The Need For A Good Decaf
Prices-And Price-Sensitivity-Are Likely To
Remain Low
Forecast
Consumer Projections
Figure 52 Projected Change In Number Of Adults Drinking Coffee At Home, 2000-2005
Figure 53 Projected Change In Number Of Adults Drinking Coffee At Home, 2000-2010
Market Forecast
Figure 54 Forecast Of The Retail Coffee Market, $ Sales, 2000-05
Figure 55 Forecast Of The Retail Coffee Market, Volume Sales, 2000-05
Appendix: Directory Of Trade Associations
Trade Associations
Appendix: New Product Briefs
New Product Briefs
AbstractMintel's report on the Coffee Shops Market shows that coffee shops in the U.S. enjoyed rapid growth through the latter half of the 1990s. Beginning in 2000, however, the rate of increase in sales slowed considerably. The industry is maturing and the economy has been on the decline since mid-2000, and both of these factors have had an impact on sales at coffee shops.
Coffee Shops covered in this report are those that feature coffee as their primary sales item. These shops may sell other items in addition to coffee, such as sweets, tea, travel mugs, coffee beans etc., but the main product is coffee and coffee-based beverages. The term coffeehouse is used interchangeably with coffee shops. Coffee shops include freestanding stores, kiosks, and coffee carts, as well as those located in malls, office buildings, hospitals, etc. if operated independently of the facility that houses it. It does include other types of outlets that sell coffee, such as restaurants, donut shops, truck stops, and diners.
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