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Jewellery in Italy

Publisher Euromonitor International
Published Feb 13, 2026
Length 24 Pages
SKU # EP20883906

Description

The Italian jewellery market demonstrated robust growth in 2025, with a 4% increase in value terms, reaching EUR4.7 billion. This growth was driven by high-spending customers seeking fine jewellery and exclusivity, as well as others looking for value for money and affordable precious jewellery. The market's attractiveness is underscored by an increasing number of HNWIs in Italy, which rose to 150,000 in 2025 and is forecast to reach 202,700 by 2030. With gold prices reaching record highs, and in...

Euromonitor International's Jewelleryin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Jewellery in Italy
Euromonitor International
February 2026
List Of Contents And Tables
JEWELLERY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Italian jewellery market grows, due to innovative designs and manufacturing as the price of gold reaches record high
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Luxury and mid-range jewellery drives market growth
Record gold prices push demand for affordable metals
Costume jewellery remains the largest category
Sustainability inspires design innovation and eco-friendly manufacturing
CHART 2 Bvlgari Launches Sustainable Production Site, Manifattura Bulgari, in 2025
WHAT’S NEXT?
Affordable, ‘easy-to-wear’ jewellery expected to boost competition
Sustainability expected to continue influencing consumer choice
CHART 3 Analyst Insight
Customisation and personalisation to drive demand
COMPETITIVE LANDSCAPE
Leading luxury houses maintain leading shares
CHANNELS
Specialised stores dominate jewellery sales through expertise
Traditional fine jewellers expand their retail presence
Retail e-commerce gains traction with personalisation and price comparisons
PRODUCTS
Chantecler drives growth with silver and 9k gold launches
CHART 4 Chantecler Expands Its Product Range With the Launch of Silver Jewellery
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Swarovski Innovates Product Offerings with Lab-Grown Diamonds
CHART 7 Analyst Insight
CHART 8 Real GDP Growth and Inflation 2020-2030
CHART 9 PEST Analysis in Italy 2025
CHART 10 Key Insights on Consumers in Italy 2025
CHART 11 Consumer Landscape in Italy 2025
PERSONAL ACCESSORIES IN ITALY
EXECUTIVE SUMMARY
Market polarisation defines Italy's personal accessories market in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Luxury purchases drive value growth despite economic uncertainty
Jewellery records highest growth and leads value sales
Market polarises amid economic uncertainty
Sustainability expectations drive design and production innovation
AI and technology innovation provides competitive advantage
WHAT’S NEXT?
Luxury demand set to drive interest in personal accessories
Resale market expected to grow personal accessories market in Italy
Sustainability to lead to investment into natural materials and recycling
AI, data analytics and technological innovation to shape industry future
COMPETITIVE LANDSCAPE
Rolex and Richemont maintain lead with luxury focus
Market stability offers opportunities
CHANNELS
Leisure and personal goods specialists lead offline retail sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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