Consumer Lifestyles in Turkey

Published by: Euromonitor International

Published: Jan. 7, 2013 - 71 Pages


Table of Contents

CONSUMER LIFESTYLES IN TURKEY
Euromonitor International
January 2013
LIST OF CONTENTS AND TABLES
Consumer Habits in Context
Current Behaviour Within the Broader Economic Climate
Consumer Confidence
Misery Index
Chart 1 Consumer Confidence Index 2007-2012
Chart 2 Misery Index 2007-2012
Learning
School Life
University Life
Adult Learning
Chart 3 Number of Students in Higher Education and Expenditure per Student in PPP Terms 2006-2011
Chart 4 Regional Ranking of Number of University Students 2011
Working Habits
Working Conditions
Women in the Workplace
Commuting
Alternative Work Options
Retirement
Chart 5 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
Chart 6 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Chart 7 Regional Ranking of Female Employment Rate 2011
Eating Habits
Dining in
Dining Out
Café Culture
Snacking Habits
Attitudes Towards Food Trends
Chart 8 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
Chart 9 Regional Ranking of Availability of Fresh Fruit and Vegetables 2011
Drinking Habits
Attitudes Towards Drinking
Drinking Inside the Home
Drinking Outside the Home
Chart 10 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
Chart 11 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011
Grooming Habits
Attitudes Towards Personal Care
Attitudes Towards Beauty
Male Grooming
Use of Hair Care Salons, Spas, Nail and Beauty Parlours
Chart 12 Value Sales of Beauty and Personal Care Key Categories 2006-2011
Chart 13 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011
Fashion Habits
Attitudes Towards Clothing
Attitudes Towards Footwear
Attitudes Towards Personal Adornment
Attitudes Towards Accessories/luxury Goods
Chart 14 Consumer Expenditure on Clothing and Footwear 2006-2011
Chart 15 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011
Health and Wellness Habits
Public Versus Private Healthcare
Attitudes To Health and Well-being
Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
Sport and Fitness
Obesity
Chart 16 Growth in Public and OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2006-2011
Chart 17 Regional Ranking of Obese and Overweight Population 2011
Smoking Habits
Smoking Prevalence
Attitudes To Smoking
Chart 18 Smoking Prevalence amongst Men and Women 2006-2011
Chart 19 Regional Ranking of Smoking Prevalence 2011
Shopping Habits
Attitudes To Shopping
Main Household Food and Non-food Consumables Shop
Top-up Food Shopping
Shopping for Big-ticket Items
Personal Shopping
E-commerce and M-commerce
Chart 20 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
Chart 21 Regional Ranking of Sales through Internet Retailing 2011
Leisure Habits
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving
Culture
Chart 22 Cinema Attendances 2006-2011
Chart 23 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011
DIY and Gardening Habits
Attitudes To DIY
Attitudes To Gardening
Chart 24 Number of Home Owners and New Dwellings Completed 2006-2011
Chart 25 Regional Ranking of Home Owners as a Proportion of Total Households 2011
Pet Ownership Habits
Attitudes To Pet Ownership
Chart 26 Pet Population and Sales of Pet Food 2006-2011
Chart 27 Regional Ranking of Pet Ownership 2011
Travel Habits
Getting Around
Use of Public Transport
Air Travel
Chart 28 Kilometres Travelled by Road, Rail and Air Compared with Motorway Intensity, Petrol Prices and Number of Scheduled Airline Passengers Carried 2006-2011
Chart 29 Regional Ranking of Possession of Passenger Cars 2011
Vacation Habits
Attitudes To Taking Holidays
Main Holiday-taking Trends
Domestic Versus Foreign Holidays
Preferred Travel Methods
Chart 30 Domestic and Outgoing Tourist Expenditure by Sector 2006-2011
Chart 31 Regional Ranking of Holiday Departures 2011
Financial Habits
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Chart 32 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
Chart 33 Regional Ranking of Financial Cards in Circulation 2011

Abstract

During years of economic growth, Turkey’s consumers enjoyed rising disposable incomes and, in turn, rising levels of expenditure. However, the country’s economic growth has recently slowed and inflation has returned as a concern, affecting demand for a wide range of products and services. Regardless, the future for Turkish consumers appears relatively bright, particularly as the government works to shrink the wide gap in income disparity.

Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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