Childrenswear in Morocco

Published by: Euromonitor International

Published: Jan. 7, 2013 - 26 Pages


Table of Contents

CHILDRENSWEAR IN MOROCCO
Euromonitor International
January 2013
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2006-2011
Table 2 Sales of Childrenswear by Category: Value 2006-2011
Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 5 Childrenswear Company Shares 2007-2011
Table 6 Childrenswear Brand Shares 2008-2011
Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016
Inditex, Industria De Diseño Textil SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 1 Inditex, Industria de Diseño Textil SA: Key Facts
Company Background
Chart 1 Inditex, Industria de Diseño Textil SA: Zara in Morocco Mall
Production
Competitive Positioning
Summary 2 Inditex, Industria de Diseño Textil SA: Competitive Position 2011
Internet Strategy
Nesk Investment Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 3 Nesk Investment sarl: Key Facts
Company Background
Chart 2 Nesk Investment sarl: Aldo in Morocco Mall
Production
Competitive Positioning
Summary 4 Nesk Investment sarl: Competitive Position 2011
Internet Strategy
Ona Goupe in Apparel (morocco)
Strategic Direction
Key Facts
Summary 5 Ona Groupe: Key Facts
Summary 6 Ona Groupe: Operational Indicators
Company Background
Chart 3 Ona Groupe: Marjane in Morocco Mall
Production
Competitive Positioning
Summary 7 Ona Groupe: Competitive Position 2011
Internet Strategy
Executive Summary
Strong Recovery Following Downturn in Middle of Review Period
Low-income Consumers Benefit From Subsidies and Wage Increases
Fragmented Sales Led by Private Label and Strong Domestic and Global Brands
Consumers Shift To Modern Retail Channels
Strong Growth Ahead for Forecast Period
Key Trends and Developments
Government Spending Enables Low-income Groups To Spend More Freely
Polarisation As Low-income Groups Buy in and Mid- and High-income Groups Trade Up
Leading Players Lose Share As Retail Landscape Develops
Sportswear Boosted by Fitness Trend But Constrained by Counterfeit Sales
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 8 Research Sources

Abstract

While the Moroccan birth rate is slowly declining and the population is ageing, childrenswear continued to benefit from a large child population in the country. The population aged 12-years-old and younger accounted for almost a quarter of the total population in 2011 at 24%, dropping only slightly from 26% of the population at the start of the review period. In addition, while the percentage of children declined the overall child population remained fairly steady throughout the review period.

Euromonitor International's Childrenswear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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