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Published by: Key Note Publications Ltd
Published: Nov. 1, 2001 - 78 Pages
Table of Contents
Executive Summary
1. Introduction
2. Strategic Overview
- A Global Perspective
- Sources Of Energy
- Fat
- Sources of Fat
- The Function of Fat in the Diet
- Recommended Daily Intake of Fat
- Reducing and Removing Fat from Foods
- Carbohydrates
- Sources of Carbohydrates
- The Function of Carbohydrates in the Diet
- Recommended Daily Intake of Sugar
- Reducing and Removing Sugar from Foods
- Calories
- Limiting Calories
- Household Expenditure and Consumption
- Expenditure on Food and Drink
- Table 1: Consumer Expenditure on Food by Category at Current Prices (£m), 1996-2000
- Figure 1: Consumer Expenditure on Food by Category at Current Prices (£m), 1996-2000
- Expenditure On Meal Replacements
- The National Food Survey
- Expenditure
- Consumption
- Table 2: Average Consumption of Fats and Oils by Type (grams per person per week), 1999
- The Expenditure and Food Survey
- Factors Influencing Consumer Choice
- The Link Between Diet and Health
- Weight Control
- Lowering the Possibility of Heart Disease
- Lowering the Possibility of Cardiac Arrest
- Lowering the Possibility of Cancer
- Preventing Dental Decay
- Effect on Behavioural Patterns
- Epilepsy
- Eating Disorders
- The Absorption of Nutrients and Fat-Soluble Poisons
- Keeping the Consumer Informed
- Advisory Boards
- British Nutrition Foundation
- Food Standards Agency
- The Food Commission (UK) Ltd
- Other Sources of Information
- Economic Limitations
- National School Fruit Scheme
- Choosing the Healthier Option
3. Reduced/Low-Fat and Fat-Free Products
- Types Of Product
- Ready Meals
- Meat Products
- Meat Substitutes
- Oven Chips
- Dairy Produce
- Milk and Cream
- Spreads
- Cheese
- Yoghurts
- Desserts
- Salty Snacks
- Cakes, Biscuits and Cereals
- Sauces and Condiments
- Other Products
- Consumer Expenditure
- Table 3: Estimated Consumer Expenditure on Reduced/Low-Fat and Fat-Free Products by Type at Current Prices (£m), 1996-2000
4. Reduced-Sugar Products
- Types Of Product
- Confectionery
- Desserts
- Cakes, Biscuits and Cereals
- Sauces And Spreads
- Soft Drinks
- Artificial Sweeteners
- Consumer Expenditure
- Table 4: Estimated Consumer Expenditure on Reduced-Sugar Products by Type at Current Prices (£m), 2000
- Figure 2: Estimated Consumer Expenditure on Reduced-Sugar Products by Type at Current Prices (£m), 2000
5. Advertising and Promotion
- Restrictions on Advertising
- Advertising to Children
- Brand Shares
- Best-Selling Brands
- Table 5: Selected Top Grocery Brands by Sales Value (£m), Year Ending April 2001
- Spreads
- Table 6: Top Spread Brands by Rank and Sales Value (£m), Year Ending April 2001
- Sweeteners
- Pot Desserts
- Healthy Meals
- Table 7: The Frozen Healthy Ready Meals Market by Brand Share (%), 2001
- Figure 3: The Frozen Healthy Ready Meals Market by Brand Share (%), 2001
- Frozen Chips
- Table 8: The Frozen Chips Market by Brand Share (%), 2001
- Figure 4: The Frozen Chips Market by Brand Share (%), 2001
- Expenditure on Advertising
- Table 9: Main Media Advertising Expenditure on Diet and Reduced-Fat Foods (£000), Year to June 2001
- Advertising Expenditure by Retailers
- Distribution
- Table 10: Number of Multiple Grocers’ Outlets in the UK, 2001
- Figure 5: Number of Multiple Grocers’ Outlets in the UK, 2001
6. Consumer Dynamics
- Overview
- Table 11: Frequency of Buying Health and Dietary Products (% of respondents), 2001
- Regular Purchasers of Diet and Low-Fat Food
- Diet and Low-Fat Ready-Made Meals and Frozen Meals
- Diet and Low-Fat Ready Meals
- Table 12: Characteristics of Regular Buyers of Diet and Low-Fat Ready-Made Meals and Frozen Meals (% of respondents), 2001
- Diet and Low-Fat Frozen Meals
- Diet and Low-Fat Desserts and Dairy Products
- Diet and Low-Fat Desserts
- Table 13: Characteristics of Regular Buyers of Diet and Low-Fat Desserts and Dairy Products (% of espondents), 2001
- Diet and Low-Fat Dairy Products
- Diet and Low-Fat Confectionery and Biscuits, Cakes, etc.
- Diet and Low-Fat Confectionery
- Table 14: Characteristics of Regular Buyers of Diet and Low-Fat Confectionery and Biscuits, Cakes, etc. (% of respondents), 2001
- Diet and Low-Fat Biscuits, Cakes, etc.
- Diet and Low-Fat Sauces, Condiments or Spreads, and Crisps
- Diet and Low-Fat Sauces, Condiments or Spreads
- Table 15: Characteristics of Regular Buyers of Diet and Low-Fat Sauces, Condiments or Spreads and Low-Fat Crisps (% of respondents), 2001
- Low-Fat Crisps
- Occasional Purchasers Of Diet And Low-Fat Food
- Those Never Purchasing Diet And Low-Fat Food
7. Company Profiles
- Major Players
- Food Processors AND Manufacturers
- HJ Heinz Company
- Table 16: Financial Results for HJ Heinz Company ($m), Years Ending 28th April 1999 and 3rd May 2000
- Northern Foods PLC
- Table 17: Financial Results for Northern Foods PLC (£m and %), Years Ending March 2000 and 2001
- Unilever PLC
- Table 18: Financial Results for Unilever PLC (£bn and %), Years Ending December 1999 and 2000
- Table 19: Financial Results for Unilever Foods Division (£bn and %), Years Ending December 1999 and 2000
- Uniq PLC
- Table 20: Financial Results for Uniq PLC (£m and %), Years Ending March 2000 and 2001
- Retailers
- ASDA Group Ltd
- Table 21: Financial Results for ASDA Group Ltd (£m), Years Ending 1st May 1999 and 7th January 2000
- The Boots Company PLC
- Table 22: Financial Results for The Boots Company PLC (£m and %), Years Ending March 2000 and 2001
- Marks & Spencer PLC
- Table 23: Financial Results for Marks & Spencer PLC (£m and %), Years Ending April 2000 and March 2001
- Safeway PLC
- Table 24: Financial Results for Safeway PLC (£m and %), Years Ending March 2000 and 2001
- J Sainsbury PLC
- Table 25: Financial Results for J Sainsbury PLC (£m and %), Years Ending March 2000 and 2001
- Tesco PLC
- Table 26: Financial Results for Tesco PLC (£m and %), Years Ending February 2000 and 2001
- Waitrose Ltd
- Table 27: Financial Results for John Lewis Partnership PLC (£m and %), Years Ending January 2000 and 2001
8. The Future
- Future Trends
- Population
- Eating Habits
- Education
- Forecasts 2001 to 2005
- Table 28: Forecast Market for Estimated Consumer Expenditure on Reduced-Fat and Reduced-Sugar Products at Current Prices (£m), 2001-2005
- Figure 6: Forecast Market for Estimated Consumer Expenditure on Reduced-Fat and Reduced-Sugar Products at Current Prices (£m), 2001-2005
9. Further Sources
- Associations
- Publications
- General Sources
- Bonnier Information Sources
- Government and Official Sources
- Other Sources
AbstractThe recommended daily intake (RDA) of calories is 2,000 for women and 2,500 for men. It is strongly advised that few of these calories should come from fats, particularly saturated fats. In addition to the fact that western culture considers being overweight unattractive, people are now more aware of the dangers to health of consuming too much fat, such as increasing the risk of heart disease and diabetes, and they are more inclined to address the problem than in the past. In fact, a survey undertaken for Key Note’s report on The Slimming Market in 2000 found that over a third of women and almost a fifth of men were trying to diet.
Some people attempt to limit their calorie intake by choosing natural foods wisely. However, demand for convenience is such that the potential market for processed reduced-fat and reduced-sugar products, and for calorie-counted food, is large. Such foods appeal not only to those opting for a healthy alternative, which detracts from sales of standard products, but also to slimmers, who may be tempted to buy products they may previously have considered out-of-bounds, thus expanding the market. According to McVitie’s, this latter category has significantly contributed to increased sales of its ‘Go Ahead!’ brand. This report covers these and many other issue in the market.
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