Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Brief

Published by: Timetric

Published: Dec. 11, 2012 - 33 Pages

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

2 Marketing and Sales Behaviors and Strategies in 2013

2.1 Key Marketing Objectives

2.1.1 Key marketing objectives by company type

2.2 Key Marketing Initiatives: Budget Allocation

2.2.1 Key marketing initiatives: budget allocation by asset finance lenders

2.2.2 Key marketing initiatives: budget allocation by suppliers

2.3 Essential Amendments to Marketing Activities in 2013

2.3.1 Amendments to marketing activities by company type

2.4 Critical Success Factors for Choosing a Marketing Agency

2.4.1 Critical success factors by company type

3 Appendix

3.1 Survey Results – Closed Questions

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 About VRL Financial News

3.6 Disclaimer

List of Tables

Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012

Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012

Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012

Table 4: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013

Table 5: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013

Table 6: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Table 7: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012

Table 8: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013

Table 9: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Table 10: Critical Factors for Choosing a Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012

Table 11: Survey Results – Closed Questions

List of Figures

Figure 1: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013

Figure 2: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013

Figure 3: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Figure 4: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012

Figure 5: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013

Figure 6: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Figure 7: Critical Factors for Choosing Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012

Abstract

• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
• The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
• The report covers data and analysis on marketing and sales behaviors and strategies in 2013
• Key topics covered include key marketing objectives, key marketing initiatives: budget allocations, essential amendments to marketing activities in 2013 and critical success factors for choosing a marketing agency

• Key marketing objectives
• Key marketing initiatives: budget allocations
• Essential amendments to marketing activities in 2012–2013
• Critical success factors for choosing a marketing agency

• Identify the specific marketing approaches your competitors are using to win business

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