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Published by: Datamonitor
Published: Aug. 31, 2001 - 128 Pages
Table of Contents
EXECUTIVE SUMMARY
Introduction
What is personalization?
The market for personalization will be worth $2.1bn in 2006
Drivers
Financial services and retail dominate the personalization market
Privacy is the major non-technological issue facing personalization
An immature and fragmented marketplace
Conclusion
INTRODUCTION
What is this report about?
Who is the target reader?
Personalization vendors
Systems integrators
CRM vendors
How to use this report
MARKET CONTEXT
Introduction
Key findings
Defining personalization
Profiling methodologies
Personalization engines
Market sizing
The global market
The North American market
The European market
Drivers
The competitiveness of the Internet
Technological developments
The development of new channels
The thrust for customer acquisition and retention
Attempts to increase revenues and profitability per customer
Trends
Complexity and reliability
Real-time
Market trends
Privacy
Issues in legislation and self-regulation
Permission-based personalization
Conclusion
CUSTOMER FOCUS
Introduction
Key findings
Customer identification
Customer requirements
Personalization technologies by vertical market
North American vertical markets
European vertical markets
Financial Services
Retail
Telecommunications
Entertainment
Technology
Travel and Tourism
Manfacturing
Healthcare
Utilities
Government
Education
Case study: Amazon.com
Marketing strategies
Distribution channels
Distribution through ASPs
Systems integrators
Customer acquisition
Peripheral issues crucial to personalization
Customer concerns over privacy
Conclusions
COMPETITIVE DYNAMICS
Introduction
Key findings
Market dynamics
Competitive space
Competitive profiles
Personalization engine vendors
Annuncio
ATG
Black Pearl
Blue Martini
Broadbase (recently merged with Kana)
Broadvision
Changing Worlds
Cogit
Data Distilleries
e.Piphany
Metabyte Networks
Net Perceptions
Targetize
Vignette
Xchange
YOUpowered
Personalization enablers
Athene
eGain
HNC
Conclusions
THE FUTURE DECODED
Introduction
Key findings
The global personalization market
Global personalization market overview
Global personalization market by region
The North American personalization market
North American personalization market overview
North American personalization market by country
North American personalization market by vertical market
North American personalization market by type of business application
The European personalization market
European personalization market overview
European personalization market by region
European personalization market by vertical market
European personalization market by type of business application
Conclusions
ACTION POINTS
Introduction
Key findings
Offer and combine personalization technologies for optimal results
Provide personalization across multiple channels
Large vendors must strengthen their position in the broader CRM space
Smaller vendors should focus on key verticals and establish a niche
Address customer concerns on privacy and prepare for changes in law and
self-regulation
Large vendors should take the lead in educating the market
APPENDIX
Definitions
Geographical
Vertical markets
Research methodology
Future readings
SPP writing team
How to contact experts in your industry
AbstractPersonalization is a business strategy that is greatly benefiting from the growth of the Internet and technological developments surrounding the flow of information between companies and their customers. Applications for personalization are multiple; it can be used to channel marketing, sales, service and media information. Personalization technologies can dramatically enhance the understanding a business has of its customers while improving their experience online. Datamonitor’s report 'Global Personalization Markets: Making one-to-one a reality' examines the opportunities and potential that exists in this industry. It provides the reader with in-depth analysis of the development of the market in North America, and in 7 European countries, across 11 vertical markets.
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