ANZ Software and Services 2013 Top 10 Predictions

Published by: IDC

Published: Dec. 19, 2012 - 13 Pages

Table of Contents

Predictions

In This Study

Situation Overview

Future Outlook

Prediction #1: Business Analytics as a Service Will Transform SMB

Prediction #2: Platform as a Service Will See a Proliferation of Purpose-Built Applications

Prediction #3: Enterprise Content Management Will Play a Prominent Role in Big Data

Prediction #4: Multifactor Authentication Will Become a Norm

Prediction #5: 2013 Will See the Introduction of Cloud-Based Commodity Devices

Prediction #6: Mobility Services for the Enterprise Will Become a Must Have, Rather than a Nice-to-Have Business Requirement

Prediction #7: Converged Influence of Social Media, Business Analytics, Mobility, and Cloud Computing, Coupled with Better Connectivity, Will Drive the CIO Innovation Agenda

Prediction #8: Big Data/Analytics Will Entrench More Deeply into Enterprise CRM and Financial Applications as Decision Makers Use More of the Technology to Sharpen the Organisation Customer-Centric Focus

Prediction #9: Social Media Technologies Will Become a Key Arsenal in the Marketing Toolkit and the Technology Budgets to Come from the CMO Office

Prediction #10: Business Processes as a Service, Especially for HR and F&A, Will Mature and See a Broader Uptake across the Large Enterprise and SMB Market

Essential Guidance

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Synopsis

Abstract

This IDC study aims to reflect IDC's continuous collection, interpretation, and analysis of information on the Australia/New Zealand market. In the broad activity of market assessment and analysis, IDC analysts across Australia and New Zealand effectively worked as a team, exchanging market insights on a comparative basis. Such interchange is particularly useful when developing an assessment of the changing shape and future direction of the overall market to present IDC ANZ Software and Services 2013 Top 10 Predictions.

As enterprises in Australia continue to focus on containing and controlling costs in a wobbly economy, IT is certainly being seen as an enabler for enhancing competitiveness. Investments in new technologies (e.g., mobility, social media, and Big Data/analytics) and new delivery models (e.g., cloud computing) will see a new era of enterprise IT innovation, and CIOs will be compelled to shift their focus from back-office operational IT to the transactional front office as their businesses transform. "The global ICT industry is undergoing a transformation and technological renaissance not seen since the introduction of the personal computer. The sudden congruence of new-generation technologies has created a perfect storm and Australian organisations will not be immune to the dramatic changes that will bring to the way we do business," says Shayum Rahim, head of Australian Software Research.

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