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The Future of Switching and Churn in the UK Residential Supply Market

Published by: Datamonitor

Published: Aug. 24, 2001 - 148 Pages


Table of Contents


1.0 EXECUTIVE SUMMARY

2.0 RESEARCH METHODOLOGY

3.0 MARKET CONTEXT

    3.1 Introduction
      Switching drivers

      Price

      Savings

      Offerings

      Diversification

      Direct Sales

      Doorstep

      Telesales

      Internet

      Marketing

      Above the line

      Below the line
    3.3 Switching Drags
      Customer driven

      Customer loyalty

      Customer inertia

      Supplier driven
    3.4 Market Developments
      Merger and acquisition (M&A) activity

      New entrants
    3.5 Churn
      Switchbacks

      Non-Incumbent switching

      Habitual switching
    3.6 Conclusion

4.0 SWITCHING AND CHURN TO DATE

    4.1 Introduction

    4.2 Switching in the Gas Market
      Stage One: The rate of switching

      Stage One: Critical peak

      Stage Two: Balance between switching and churn

      Stage Two: Balance between retention and acquisition
    4.3 Switching in the Electricity Market

      Stage One: Rate of switching

      Stage One: Critical peak

      Stage Two: Balance between switching and churn

      Stage Two: Balance between retention and acquisition

    4.4 Market Impact Upon Switching
      Stage Three: Regional variation

      Stage Three merger and acquisition
      (M&A) activity

      Stage Three: New entrants
      Supplier Impact upon switching

      Stage Three: Pricing strategies

      Stage Three: Direct sales strategies

      Stage Three: Marketing strategies

      Conclusion

5.0 THE FUTURE DECODED

    5.1 Introduction

    5.2 Future Framework
      Analysis of future switching drivers

      Analysis of future switching drags

      Analysis of future market
      developments
    5.3 Gas Market
      Scenario low

      Supplier impact

      Market impact

      Switching and churn commentary

      Retention and acquisition commentary

      Summary

      Scenario medium

      Supplier impact

      Switching and churn commentary

      Retention and acquisition commentary

      Summary

      Scenario high

      Supplier impact

      Market impact

      Switching and churn commentary

      Retention and acquisition commentary

      Summary
    5.4 Electricity Market
      Scenario low

      Supplier impact

      Market impact

      Switching and churn commentary

      Retention and acquisition commentary

      Summary

      Scenario medium

      Supplier impact

      Market impact

      Switching and churn commentary

      Retention and acquisition commentary

      Summary

      Scenario high

      Supplier impact

      Market impact

      Switching and churn commentary

      Retention and acquisition commentary

      Summary

      Conclusion

6.0 RECOMMENDATIONS

7.0 ACTION POINTS

8.0 APPENDIX

Abstract

Datamonitor's new report ‘The Future of Switching and Churn in the UK Residential Supply Market’ will give you a key understanding of what is driving switching and churn, and the impact this has had. Not only will the report provide future scenarios, it will also assess the main trends driving these scenarios.

"The Future of Switching and Churn in the UK Residential Supply Market" provides insight into switching and churn on 3 key levels:

  • The strategic level: Benchmarking the key forces impacting upon levels of switching and churn
  • The historical level: Analyzing supplier customer retention and acquisition strategy against quarterly customer gains and losses.
  • The planning level: Benchmarking future levels of switching and churn against a number of future scenarios for market development.

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