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Marketing To The Mature Market: A Bibliography

Published by: Center for Mature Consumer Studies

Published: Jan. 1, 2001 - 330 Pages


Table of Contents


General

Clothing/apparel

Drugs

Financial Services

Food/Restaurants

Healthcare

Housing

Insurance

Long-term Care

Consumption of Mass Media

Telecommunications and Technology

Travel

Caregiving

Abstract

This report contains an extensive list of references on various topics related to marketing to marketing to older adults. These references have been complied from various outlets including journal articles, books, magazines, newspapers, newsletters, government publications, research reports, and other sources. Besides a list of references related to the following areas: housing, financial services, insurance, telecommunications & technology, mass media, long-term care, health care, food & restaurants, pharmaceuticals, clothing & footwear, travel & leisure, and caregiving.

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