Air Care in Kenya

Published by: Euromonitor International

Published: Nov. 20, 2012 - 11 Pages


Table of Contents

AIR CARE IN KENYA
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Air Care Company Shares 2007-2011
Table 4 Air Care Brand Shares 2008-2011
Table 5 Forecast Sales of Air Care by Category: Value 2011-2016
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Executive Summary
Depreciation of the Shilling Increases Cost of Living
Growth of Middle Class Fuelling Incomes and Consumer Market
Kenya Awaits 2012 General Elections in Wake of 2008 Post-election Violence and 2010 Constitutional Reform
Retail Channels Expand Reach To Cater To Wider Consumer Market
Expansionary Activity Amongst Companies Foreseen
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

Abstract

Air care current value growth in 2011 was lower than that recorded in 2010. This was mainly due to the drop in growth within car air fresheners, where current value growth in 2011 was 12 percentage points lower than in 2010 due to the fact high inflation caused some consumers to prioritise other products over car air fresheners. In addition, the fact that the increase in fuel prices resulted in a rise in the use of public transportation in some areas of the country also had a negative impact on...

Euromonitor International's Air Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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