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Personal Accessories in Taiwan

Publisher Euromonitor International
Published Jan 28, 2026
Length 44 Pages
SKU # EP20870520

Description

Personal accessories in Taiwan posted modest growth in 2025, driven by value-led purchases and deepening market polarisation. Affluent consumers continued to invest in luxury goods, while price-sensitive shoppers focused on durability and affordability. Jewellery led in value terms, while bags and luggage proved resilient thanks to travel-related demand. Offline retail remained dominant, supported by specialist stores and experiential formats in department stores, while e-commerce gained momentu...

Euromonitor International's Personal Accessoriesin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

44 Pages
Personal Accessories in Taiwan
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL ACCESSORIES IN TAIWAN
EXECUTIVE SUMMARY
Market polarisation and value-led consumption drive modest retail growth
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Value-led growth amid cautious spending
Premiumisation strategies anchor high-end demand
CHART 2 Van Cleef & Arpels Holds Beauty Speaks for Itself Exhibition in Chiayi
Travel deficit dampens domestic demand
WHAT’S NEXT?
Polarisation and wealth creation to shape future performance
Sustainability set to strengthen competitive positioning
CHART 3 Samsonite Launches Innovative Reusable Luggage with its First DPP
Cultural and digital influence to reshape luxury retail
CHART 4 Garmin Venu X1 – Redefining Connected Watch Design
COMPETITIVE LANDSCAPE
Global players consolidate leadership through experiential retail
CHART 5 Chanel Opens its First APAC Flagship Store in Taipei
Local innovators gain traction via digital-first strategies
CHANNELS
Offline retail dominates as experiential formats evolve
CHART 6 Analyst Insight
E-commerce accelerates through influencer-driven strategies
CHART 7 7-Eleven's First Loft Select Multi-Brand Store in Taiwan
ECONOMIC CONTEXT
CHART 8 Real GDP Growth and Inflation 2020-2030
CHART 9 PEST Analysis in Taiwan 2025
CONSUMER CONTEXT
CHART 10 Key Insights on Consumers in Taiwan 2025
CHART 11 Consumer Landscape in Taiwan 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market polarisation and the rise of premium men’s bags
CHART 12 Key Trends 2025
INDUSTRY PERFORMANCE
Economic uncertainty curbs growth as market polarisation deepens
Travel and tourism sustains demand for versatile designs
Retailers reposition to capture premium and entry-level demand
CHART 13 SOGO Department Stores Renovation to Ensure Space for Premium Boutiques Brands
WHAT’S NEXT?
Premiumisation and men’s bags set the pace for growth
Sustainability and smart design shape the future
CHART 14 Evolution of Green Luggage Promoted by International Brands Like Samsonite
COMPETITIVE LANDSCAPE
Global luxury brands sustain leadership amid fragmented competition
Domestic players leverage localisation and social engagement
CHANNELS
Offline retail retains dominance as shopping centres adapt
CHART 15 Eminent Launches Exotic Pop-up Store in 2025
Integrated retail and eco-focus set the next stage
CHART 16 Analyst Insight
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resilience through polarised demand and sustainable innovation
CHART 17 Key Trends 2025
INDUSTRY PERFORMANCE
Value-led stability amid economic caution
The resilience of fine craftsmanship and the emergence of lab-grown diamonds
CHART 18 Imprint Diamond Locally Manufactures Lab-Grown Diamonds
Generation Z, personalisation, and the rise of licensed collections
CHART 19 Chow Tai Fook Collaborates with Chiikawa as Part of Licensed Collection
WHAT’S NEXT?
Value-led growth amid selective demand and persistent polarisation
Affordable luxury to reshape buying habits
AI-driven customisation is transforming engagement
COMPETITIVE LANDSCAPE
Global players dominate as local brands fight for visibility
Local jewellers embrace creativity
CHART 20 Traditional Gold Jewellery Shops are Evolving with New Brand KIMKU
Sustainable pioneers disrupt traditional norms
CHART 21 Analyst Insight
CHANNELS
Offline retail retains dominance amid trust-led purchases
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury resilience and the drive towards experiential retail
CHART 22 Key Trends 2025
INDUSTRY PERFORMANCE
Luxury watch sales remain resilient despite economic headwinds
CHART 23 Mid-Range Fashion Brands Suffer Drop Due To Unfavourable Pricing Strategy
Tourism trends reshape spending priorities
Premium resilience amid selective demand
CHART 24 Chanel Opens its First APAC Flagship Store in Taipei
WHAT’S NEXT?
Innovation and health trends sustain connected watch growth
CHART 25 Garmin Venu X1 – Redefining Connected Watch Design
The future of high mechanical watches: Value retention and the shift to direct retail
COMPETITIVE LANDSCAPE
Premium mechanical brands consolidate leadership
Health-driven demand boosts connected watches
CHANNELS
Offline retail retains dominance but faces gradual erosion
E-commerce growth concentrated in mid-priced and connected watches
CHART 26 Analyst Insight
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and youth-led lifestyle trends drive value growth
CHART 27 Key Trends 2025
INDUSTRY PERFORMANCE
Generation Z drives value growth despite volume decline
Experiential retail boosts category engagement
CHART 28 Eslite Bookstore Launches Ideal Stationery Fair with Cinema-Inspired Concept
Pens remain dominant in value terms, while pencils outperform
WHAT’S NEXT?
Taiwan’s premium writing instruments: Leveraging collectability and strategic collaborations to counter digitalisation
Sustainability to become a non-negotiable standard
CHART 29 Lion Pencil Launches Rice Crayons Made From Natural Rice Bran Oil
Creativity and lifestyle drive premiumisation
CHART 30 Analyst Insight
COMPETITIVE LANDSCAPE
Global leaders under pressure
Challengers gain momentum
CHART 31 Loft Enters Taiwan Through Collaboration with 7-Eleven
CHANNELS
Offline retail maintains dominance but faces pressure
E-commerce growth driven by digital innovation and social engagement
COUNTRY REPORTS DISCLAIMER

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