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Personal Accessories in Germany

Publisher Euromonitor International
Published Jan 29, 2026
Length 45 Pages
SKU # EP20870519

Description

Personal accessories in Germany exhibited a mixed performance in 2025, characterised by a slight decline in retail volume terms and solid 5% growth in retail current value terms, with traditional and connected watches seeing a particularly dynamic growth performance. Despite economic uncertainty, consumers were willing to spend on premium and tech-enabled products, driven by a growing number of high-net-worth individuals. Retail value sales are forecast to grow at a CAGR of 1% over the forecast...

Euromonitor International's Personal Accessoriesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Personal Accessories in Germany
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
Premiumisation and tech integration drive value growth amid volume decline
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Slowing inflation and cautious consumer spending shape category dynamics
Traditional and connected watches is the largest, with growth driven by connected watches
Sustainability is crucial, with consumers seeking recycled and biodegradable components
CHART 2 GOT BAG Received a German Design Award 2025 for its Bag Designs
AI and tech innovation reshape personal accessories
CHART 3 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
WHAT’S NEXT?
Sustainable personal accessories set to drive growth
Traditional and connected watches to remain largest category and remain stable
Digital technology and market polarisation expected to become more evident
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands maintain their positions, but changes in share evident
Market polarisation impacts the competitive landscape
Sustainable practices and innovation expected to drive opportunities for brands
CHANNELS
Retail offline remains dominant as consumers still value the shopping experience
Retail e-commerce drives growth with convenience and flexibility
ECONOMIC CONTEXT
CHART 5 Real GDP Growth and Inflation 2020-2030
CHART 6 PEST Analysis in Germany 2025
CONSUMER CONTEXT
CHART 7 Key Insights on Consumers in Germany 2025
CHART 8 Consumer Landscape in Germany 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and sustainability drive value growth amid volume stagnation
CHART 9 Key Trends 2025
Value growth despite volume decline as consumers look for luxury and durability
Rimowa's pre-loved luggage platform drives the resale market
CHART 10 Rimowa Launches Pre-Loved Luggage Platform
Sustainable innovations drive sales of premium products
CHART 11 GOT BAG Receives a German Design Award 2025 for its Bag Designs
Gen Z drives demand for personalised and sustainable products
WHAT’S NEXT?
Sustainable practices to drive long-term growth, but competition from resale will continue
Bags to remain the largest category, and see the fastest growth
Resale and rental trends and market polarisation to reshape consumer behaviour
COMPETITIVE LANDSCAPE
Samsonite, Rimowa and Louis Vuitton maintain their lead through strategic investments
Opportunities for organic growth remain
CHANNELS
Offline retail remains dominant as consumers value tactile experiences
Retail e-commerce is the fastest growing distribution channel as technology advances
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tech integration and luxury demand drive value growth amid economic caution
CHART 12 Key Trends 2025
INDUSTRY PERFORMANCE
Cautious spending habits, although fine jewellery sees a better performance
Technological advancements reshape jewellery design and the shopping experience
Sustainable and tech-driven jewellery redefine the category
CHART 13 The Good Bling High Jewellery with Lab-Grown Diamonds from Berlin
Lab-grown diamonds spark innovation in sustainable jewellery design
CHART 14 Germany's First Diamond Laboratory is also Europe's Largest
WHAT’S NEXT?
Fine jewellery set to drive growth as the number of HNWIs continues to rise
Growth will be driven by rising demand for sustainable and ethically sourced pieces
CHART 15 Analyst Insight
Technology, customisation, and Gen Z anticipated to drive growth
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and sustainability
Rising number of HNWIs will offer companies opportunities for growth
CHANNELS
Offline retail remains dominant, especially for fine jewellery
Retail e-commerce drives growth with digitalisation
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heritage appeal and digital innovation drive strong value growth
CHART 16 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers prioritise heritage watches and connected watches
AI drives innovation in watch design and functionality
CHART 17 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
Gen Z and the evolution of traditional and connected watches
CHART 18 Gen Z Drives the Pre-Owned Luxury Watch Boom
WHAT’S NEXT?
Continued polarisation between high-end traditional watches and smartwatches
Second-hand market and e-commerce set to impact growth
Technological integration will shape consumer preferences
COMPETITIVE LANDSCAPE
Swatch Group and Apple lead traditional and connected watches with distinct strategies
Market polarisation and strategic divergence in traditional and connected watches
Zepp Health drives innovation with connected watches, and opportunities remain
CHANNELS
Offline retail is dominant as purchasers of high-end watches value personalised service
Retail e-commerce drives growth with convenience and flexibility
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and digital transformation drive growth
CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
Premium products and affordability drive sales polarisation
Sustainable and inclusive products gain traction
CHART 20 Schneider wins German Sustainability Award 2024
The shift to AI-enabled writing accelerates
CHART 21 Example: AI and Tech Innovation
WHAT’S NEXT?
Premium tech-enabled products and budget products to drive sales polarisation
Sustainability and inclusivity expected to shape product design and brand positioning
Digital platforms and AI integration to gain further ground
CHART 22 Analyst Insight
COMPETITIVE LANDSCAPE
Faber-Castell and Schneider lead with a strong domestic presence and affordability
Opportunities for growth will remain by focusing on sustainability and technology
CHANNELS
Offline retail remains dominant, but loses share to retail e-commerce
Retail e-commerce gains traction due to convenience and wide product range
COUNTRY REPORTS DISCLAIMER

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