DistilleriesPublished by: First Research, Inc. Published: Nov. 12, 2012 - 10 Pages Table of Contents
AbstractBrief Excerpt from Industry Overview Chapter:Companies in this industry distill, blend, or mix liquors. Major companies include Brown-Forman (US), Diageo (UK), Kweichow Moutai (China), and Pernod-Richard (France). The US distillers industry includes about 130 companies with combined annual revenue of $7 billion and is forecast to experience a low rate of growth over the next two years. Challenges include weak consumer spending and relatively low consumer confidence. COMPETITIVE LANDSCAPE Demand is driven primarily by trends in alcohol consumption and personal income. The profitability of individual companies depends on efficient operations and strong distribution channels. Large companies have advantages in brand recognition and economies of scale. Small operations can compete effectively by specializing in high-end or unusual spirits. The US industry is highly concentrated: the top 20 companies account for over 90 percent of industry revenue. Some companies in the industry distill alcohol onsite; others take neutral spirits and infuse alcohol with flavoring agents. Distilleries compete with wine and beer producers for alcohol spending. PRODUCTS, OPERATIONS & TECHNOLOGY Major products include whiskey and bourbon (10 percent of industry revenues); cordials and liqueurs (10 percent); and gin (5 percent). Other products include unflavored (neutral) spirits, such as vodka; unclassified or specialty liquors; bottled cocktails; and distillers dried grains for animal feed. Making liquor involves six steps: mashing, fermenting, distilling, maturing, filtering, and bottling. A distiller first cooks (mashes) sweet or starchy raw materials to convert starch to sugar. With whiskey, the mash is corn with a blend of barley,... Get full details about this report >> |
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