Asian Americans' Approach to Health and Wellness - US - October 2012

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2012 - 80 Pages


Table of Contents

SCOPE AND THEMES
What you need to know
Definition
Data sources
Consumer survey data
Advertising
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Self-evaluation of their health
Figure 1: How Asian Americans describe their overall health, April 2012
Factors that contribute to healthy living
Figure 2: Top five factors that contribute to healthy living, April 2012
Following the doctor’s order
Figure 3: Attitudes toward health and medicine, January 2011-March 2012
Top reasons for watching one’s diet
Figure 4: Top five reasons for watching one's diet, by race/Hispanic origin, January 2011-March 2012
Asian women don’t seek out health information
Figure 5: Top six sources Asian adults turn to for information on health and wellness in the past 12 months,
April 2012
The consumer
U.S. Asian population
Figure 6: Population, by race/Hispanic origin, 2007-17
Asian household income
Figure 7: Median household income for all households and those headed by Asians, in inflation-adjusted
dollars, 2001-11
What we think
ISSUES IN THE MARKET
Are cultural stigmas keeping Asians from seeking health advice?
Are marketers properly targeting Asian women?
Why are marketers not reaching out to Asian health and wellness consumers?
INSIGHTS AND OPPORTUNITIES
Exercise products and services marketers are missing the beat
Stress management products and services
TREND APPLICATION
Trend: Help Me Help Myself
Trend: Prepare For the Worst
2015 Trend: “Old Gold”
THE HEALTH OF ASIAN AMERICANS
Key points
Asian Americans’ rating of their health
Self-rating one’s health
Figure 8: How Asian Americans describe their overall health, April 2012
Mental health
Figure 9: How Asian Americans describe their mental health, by gender and age, April 2012
Physical health
Figure 10: How Asian Americans describe their physical health, by gender and age, April 2012
Diet
Figure 11: How Asian Americans describe their diet, by gender and age, April 2012
Factors that contribute to healthy living
Figure 12: Factors that contribute to healthy living, by age, April 2012
ATTITUDES TOWARD HEALTH
Key points
Attitudes toward health and medicine
Figure 13: Attitudes toward health and medicine, January 2011-March 2012
Attitudes toward hereditary health conditions
Figure 14: Asian consumers' attitudes toward hereditary health concerns, by age, April 2012
Figure 15: Asian consumers' attitudes toward hereditary health concerns, by educational attainment, April
2012
Attitudes toward the cost of exercising and healthy eating
Figure 16: Asian consumers' attitudes toward the cost of exercise and healthy eating, by gender and age,
April 2012
Attitudes toward over-the-counter drugs and pharmaceuticals
Figure 17: Asian consumers' attitudes toward the safety of over-the-counter drugs and pharmaceuticals, by
gender and age, April 2012
Attitudes toward leading a healthy lifestyle
Figure 18: Asian consumers' attitudes toward leading a healthy lifestyle, by age, April 2012
Biggest stressors
Figure 19: What Asian consumers consider the biggest contributors to stress, by age, April 2012
DIET AND EXERCISE
Key points
Attitudes toward eating
Figure 20: Asian consumers attitudes toward eating, by age, April 2012
Managing digestive health
Figure 21: How Asian consumers manage their digestive health, by age, April 2012
Reasons for watching one’s diet
Figure 22: Likelihood of watching one's diet and reason, by race/Hispanic origin, January 2011-March 2012
Products used for losing weight
Figure 23: Products or methods used to lose weight, by race/Hispanic origin, January 2011-March 2012
Exercise
Frequency of exercising
Figure 24: Frequency of exercise, by gender, April 2012
Figure 25: Frequency of exercise, by age, April 2012
Length of workout
Figure 26: Length of exercise, by gender and age, April 2012
WHERE CONSUMERS TURN FOR HELP
Key points
Where consumers turn for health information
Older Asians go online for information but do not use tracking tools
Figure 27: Who or what do Asian consumers turned to in the past 12 months for staying healthy, by age,
April 2012
Asian women are less likely to seek health advice
Figure 28: Who or what do Asian consumers turned to in the past 12 months for staying healthy, by gender,
April 2012
Plan to use in the future
Figure 29: Who or what do Asian consumers plan to turn to in the next 12 months for staying healthy, by age,
April 2012
MARKETING STRATEGIES
Key points
Language of advertising
Television advertising
Online advertising
Attitudes toward online information sources
Medline Plus
The National Alliance for the Mentally Ill
UnitedHealthcare
Print ads
San Francisco Hep B
UnitedHealthcare
Other marketing initiatives
U.S. ASIAN-AMERICAN POPULATION
Key points
Asian demographics
The Asian population is swiftly increasing
Figure 30: Population, by race/Hispanic origin, 1970-2020
Figure 31: Asian, Black, and Hispanic populations, 1970-2020
Figure 32: Population, by race/Hispanic origin, 2007-17
U.S. Asian population
Population by age
Figure 33: U.S. Asian population, by age, 2007-17
Figure 34: U.S. Population, by age, 2007-17
Population by generation
Figure 35: Generations, by race/Hispanic origin, 2011
U.S. Asian geographic concentration
Figure 36: Graph: Asian population, by region, 2010
Figure 37: Top 10 states, by total Asian population and percentage of state total population, 2010
Asian purchasing power
Figure 38: Purchasing power, by race/Hispanic origin, 1990-2017
Figure 39: Purchasing power, by race/Hispanic origin, 1990-2017
Median household income
Figure 40: Median household income, by race and Hispanic origin of householder, 2011
Household income distribution
Figure 41: Household income distribution for all households and Asian households, 2010
Asian buying power in the top 10 states
Figure 42: Top ten states, by Asian buying power, 2010
The Asian household
Figure 43: Average household size, by Hispanic origin/race of householder, 2001 and 2008
Figure 44: Households, by number of people in the household, by race/Hispanic origin of householder, 2011
Generational insights among Asian consumers
Presence of children in the home
Figure 45: Households with children by race and Hispanic origin of householder, 2011
Figure 46: Ages of children in the household, by race/Hispanic origin, 2011
Marital status of Asians
Figure 47: Marital status, by race/Hispanic origin, 2011
National origin of Asians
Figure 48: U.S. Asians by national origin, 2011
Languages spoken
Figure 49: U.S. Asian population aged 5 and older, by English proficiency, 2010
Figure 50: U.S. Asian population aged 5 and older, by language spoken in the home, 2010
Asian metros
Figure 51: Top ten metropolitan areas with the largest number of Asian residents, 2010
Figure 52: Asian population in selected metropolitan areas, by nationality/ancestry, 2010
Asians’ educational attainment
Figure 53: Educational attainment of Asians Aged 25 or older, by age, 2010
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: RESEARCH METHODOLOGY
CONSUMER RESEARCH
Primary Data Analysis
Sampling
Global Market Insite (GMI)
Secondary Data Analysis
Experian Simmons National Consumer Studies
Statistical Forecasting
Statistical modelling
Qualitative insight
The Mintel fan chart
Weather analogy
APPENDIX: WHAT IS MINTEL?
Mintel provides industry-leading market intelligence
Mintel Solutions:
Mintel Oxygen Reports
Mintel GNPD
Mintel Inspire
Mintel Beauty Innovation
Mintel Menu Insights
Mintel Research Consultancy
Mintel Comperemedia

Abstract

“As the economy rebounds, are consumers returning to their pre-recession ways or do operators need to create a new, more compelling reason to get consumers to unplug the home coffee maker? Operators are turning their attention from their core coffee/donut business to be all-day dining options. Also, while different demographic groups exhibit different preferences, attitudes, and behavior regarding coffeehouses and donut shops, they oftentimes do not compete, making it possible to meet the specific needs of many target groups.”

– Bethany Wall, Foodservice Analyst

Some questions answered in this report include:

How can restaurants break free of breakfast-only sales?
Do restaurants have to be all things to all people?
How has the economy affected consumer behavior?
What can coffeehouses and donut shops do to beat competitors?

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