Advertising in Italy

Published by: MarketLine

Published: Oct. 31, 2012 - 29 Pages


Table of Contents

Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
WPP Group plc
The Interpublic Group of Companies Inc.
Euro RSCG Worldwide
Macroeconomic Indicators
Country Data
Appendix
Methodology
Industry associations
Related MarketLine research
LIST OF TABLES
Table 1: Italy advertising industry value: $ million, 2007–11
Table 2: Italy advertising industry category segmentation: $ million, 2011
Table 3: Italy advertising industry geography segmentation: $ million, 2011
Table 4: Italy advertising industry value forecast: $ million, 2011–16
Table 5: WPP Group plc: key facts
Table 6: WPP Group plc: key financials ($)
Table 7: WPP Group plc: key financials (£)
Table 8: WPP Group plc: key financial ratios
Table 9: The Interpublic Group of Companies Inc.: key facts
Table 10: The Interpublic Group of Companies Inc.: key financials ($)
Table 11: The Interpublic Group of Companies Inc.: key financial ratios
Table 12: Euro RSCG Worldwide: key facts
Table 13: Italy size of population (million), 2007–11
Table 14: Italy gdp (constant 2000 prices, $ billion), 2007–11
Table 15: Italy gdp (current prices, $ billion), 2007–11
Table 16: Italy inflation, 2007–11
Table 17: Italy consumer price index (absolute), 2007–11
Table 18: Italy exchange rate, 2007–11
LIST OF FIGURES
Figure 1: Italy advertising industry value: $ million, 2007–11
Figure 2: Italy advertising industry category segmentation: % share, by value, 2011
Figure 3: Italy advertising industry geography segmentation: % share, by value, 2011
Figure 4: Italy advertising industry value forecast: $ million, 2011–16
Figure 5: Forces driving competition in the advertising industry in Italy, 2011
Figure 6: Drivers of buyer power in the advertising industry in Italy, 2011
Figure 7: Drivers of supplier power in the advertising industry in Italy, 2011
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2011
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Italy, 2011
Figure 10: Drivers of degree of rivalry in the advertising industry in Italy, 2011
Figure 11: WPP Group plc: revenues & profitability
Figure 12: WPP Group plc: assets & liabilities
Figure 13: The Interpublic Group of Companies Inc.: revenues & profitability
Figure 14: The Interpublic Group of Companies Inc.: assets & liabilities

Abstract

Introduction

Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.
  • The Italian advertising industry had total revenues of $1,349.7 million in 2011, representing a compound annual rate of change (CARC) of -1.5% between 2007 and 2011.
  • Food beverage and personal/ healthcare accounted for the largest proportion of sales in the Italian advertising industry in 2011, sales through this channel generated $345.4 million, equivalent to 25.6% of the industry's overall value.
  • The performance of the industry is forecast to accelerate, with an anticipated compound annual growth rate (CAGR) of 1.3% for the five-year period 2011 - 2016, which is expected to drive the industry to a value of $1,439.5 million by the end of 2016.
Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Italy

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy advertising market by value in 2011?

What will be the size of the Italy advertising market in 2016?

What factors are affecting the strength of competition in the Italy advertising market?

How has the market performed over the last five years?

Get full details about this report >>
 
Learn more about this product


Price and delivery options
Search Inside Report

US: 800.298.5699

Int'l: +1.240.747.3093

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.