Advertising – Vietnam – a snapshot (2012)

Published by: Mintel - Snapshots

Published: Nov. 1, 2012


Table of Contents

  1. Definitions
  2. Market size
    • Highlights
    • Figure 1: Value in Local Currency - Value (2005 - 2016)
    • Figure 2: Value in Local Currency - Value growth (2005 - 2016)
    • Table 1: Value in Local Currency (2005 - 2016)
    • Figure 3: Value in USD - Value (2005 - 2016)
    • Figure 4: Value in USD - Value growth (2005 - 2016)
    • Table 2: Value in USD (2005 - 2016)
  3. Market segmentation
    • Figure 5: Vietnam - Advertising: Market segmentation by value (bn VND) - 2011
    • Table 3: Vietnam - Advertising: Market segmentation by value (bn VND) (2011)
  4. Market shares
    • Figure 6: Vietnam - Advertising: Company market share by value (%) - 2011
    • Table 4: Vietnam - Advertising: Company market share by value (%) (2011)
  5. Company details
    • Table 5: Vietnam - Advertising: Website Links
  6. Compound annual growth rates
    • Table 6: Compound annual growth rates (2007 - 2016)
  7. Socio-economic data
    • Figure 7: Population (millions) (2003 - 2016)
    • Table 7: Population (millions) (2003 - 2016)
    • Figure 8: Consumer price index (CPI) (2002 - 2016)
    • Table 8: Consumer price index (CPI) (2002 - 2016)
    • Figure 9: Gross domestic product (m USD) (2003 - 2016)
    • Table 9: Gross domestic product (m USD) (2003 - 2016)
    • Figure 10: Exchange rates (2003 - 2016)
    • Table 10: Exchange rates (2003 - 2016)
  8. Methodology
  9. About Mintel

Abstract

Advertising in Vietnam by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2012. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers. It excludes sponsorship and PR. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in Vietnam is given in %, USD and VND with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for Vietnam. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

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