CHILDWISE MONITOR Special Report 2012 - Children's Cross Media Activity

Published by: Childwise

Published: Sep. 18, 2012 - 45 Pages


Table of Contents

1.0 Introduction
2.0 Summary of Key Findings
3.0 Media Equipment
3.1 Equipment Ownership
3.2 Screen Time
3.3 Television
3.4 Computers and Internet
3.5 Gaming
3.6 Mobile Phones
3.7 Print Media
4.0 Media Consumption throughout the day
4.1 In the morning before school
4.2 At school
4.3 After school between 3.30-5.30pm
4.4 In the early evening before 9.00pm
4.5 In the late evening after 9.00pm
4.6 In bed before going to sleep
4.7 At the weekend
4.8 Throughout the day – by gender
4.9 Throughout the day – by age
5.0 Cross Media Activity – Motivations
5.1 A mechanism to alleviate boredom
5.2 The impact of technology
5.3 Enhancing their media experience
5.4 Chatterboxing
5.5 Changing the way we consume media
5.6 The right time and place
6.0 Implications for the future
7.0 Appendix
7.1 Research Method
7.2 About ChildWise

Abstract

Find out more about how children and young people interact with modern technology. This report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels

The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor
  • Children’s enthusiastic embrace of new media has resulted in a steady increase in hours of screen time, with digital use largely in addition to television viewing
  • The way in which children and young people watch, share, discuss and interact with their media is evolving
  • Over the last decade innovations such as mobile internet and social media have revolutionised the way in which children connect with the wider world, giving rise to the phenomenon of ‘media stacking’
  • Among children this behaviour is now an integral part of their lives – they are born into a digital world and have never known a time without the internet affecting all aspects of their daily life
  • But on occasion they also discriminate in their media use, preferring to focus exclusively on just one screen
  • Young people are more likely than any other age group to use multiple forms of media simultaneously, paving the way for an entirely new approach to media consumption
The report includes extensive supporting statistics on children's media use

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