European Animation Industry: Strategies, Trends and Opportunities

Published by: Digital Vector

Published: Oct. 1, 2012 - 450 Pages


Table of Contents

DEMAND FOR TV CONTENT
Feature Film Industry in Europe
MARKETING AND MERCHANDISING
Collaboration among European Studios
Drivers for Success
Trends in Europe
ANIMATION COST STRUCTURES IN EUROPE
Animation Movie Budgets in Europe
Strategies and Models for Animation financing in Europe
ANIMATION FUNDING AGENCIES
CENTRALISED ANIMATION FUNDING AGENCIES IN EUROPE
Television Series Developments in Europe
PITCHING TELEVISION SERIES TO BROADCASTERS
Copyright Chain in Europe
Co-Production Strategies in Europe
CONTRACTUAL ISSUES
KEY RIGHTS IN CO-PRODUCTION AGREEMENTS
CO-PRODUCTIONS AND OUTSOURCING
Distribution Strategies in Europe
PRODUCER-DISTRIBUTOR CO-FINANCING PATTERNS
3D Market in Europe
ADVANTAGES OF 3D
DISADVANTAGES OF 3D
Industry Constraints and Challenges
Animation Content Demand in Europe
Animation Content Required by TV Channels in Europe
Germany
History and Evolution
Foreign Influence
Early Attempts at Local Content Development
Later Attempts at Local Content Development
German Animation during the 1990s
Changing Strategies
Industry Structure and Location
Size of Animation Industry in Germany
Key Players in the Industry
Co-Productions in Germany
Role of Television Channels
TERRESTRIAL TELEVISION
CABLE TELEVISION
German Animation funding
TYPES OF PUBLIC FUNDING IN GERMANY
FEDERAL FUNDING
REGIONAL FUNDS
PRIVATE FUNDING SOURCES IN GERMANY
Animation Schools
Strategies for German Studios
Key Statistics about Animation Studios in Germany
Animation Studios in Germany
HAHN FILM
ANIMOTO
CARTOON FILM ROTHKIRCH
FISH BLOWING BUBBLES
GREENLIGHT MEDIA
MOTION WORKS
MUNICH ANIMATION FILM
YOUR FAMILY ENTERTAINMENT
STUDIO FILM BILDER
TOONS 'N' TALES
TRIXTER FILM
Animation Television Channels in Germany
SUPER RTL
KI.KA
UK
Industry Structure
Size of Animation Industry in the UK
Industry Success
Challenges
Industry Skill Set
Role of Television Channels
TERRESTRIAL TELEVISION
CABLE TELEVISION
Animation Co-Productions in the UK
Strategies for Animation Studios in UK
Animation Studios in the UK
ATOMIC ARTS
AXIS ANIMATION
HIT ENTERTAINMENT
JELLYFISH PICTURES
PASSION PICTURES
COLLINGWOOD O ’HARE
TELEMAGINATION
AARDMAN ANIMATIONS
CHARACTER SHOP
Animation Television Channels in UK
CBBC
ITV
Italy
Government Support
Role of Television Channels
TERRESTRIAL TELEVISION
Challenges
Size of Animation Industry in Italy
Animation Co-Productions in Italy
Strategies for Animation Studios in Italy
Key Statistics about Animation Studios in Italy
Animation Studios in Italy
MONDO TV
LUMIQ STUDIOS
COLOURLAND SRL
RAINBOW SRL
QUIPOS
DE MAS AND PARTNERS
FARMTOONS PRODUCTIONS
MOTUS
STRANEMANI
France
Animation Co-productions in France
Size of Animation Industry in France
Television content production in France
Television production budgets in France
Investments by French TV channels in Animation
Cost per hour of Animation by French TV Channels
Challenges to French Animation Industry
Government Support
Financing in French Animation
TRENDS IN FINANCING SMALL BUDGET ANIMATION PRODUCTIONS IN FRANCE
DISTRIBUTION
Role of Television Channels
TERRESTRIAL TELEVISION
CABLE TELEVISION
Strategies for Animation Studios in France
Data of Animation Studios in France
Animation Studios in France
LA FABRIQUE
FOLIMAGE
CARRÉRE GROUP
ANTEFILMS PRODUCTION
MILLIMAGES
MARATHON
MOONSCOOP
LUXANIMATION
TÉLE IMAGES INTERNATIONAL
DARGAUD MARINA
XILAM
Animation Television Channels in France
FRANCE 5
Spain
Value of Animation Industry in Spain
Size of Animation Industry in Spain
Government Support
PUBLIC FUNDING SYSTEM IN SPAIN
Role of Television Channels
TERRESTRIAL TELEVISION
CABLE TELEVISION
Animation Co-Production in Spain
Challenges
Strategies for Animation Studios in Spain
Key Statistics about Animation Studios in Spain
Animation Studios in Spain
FILMAX ANIMATION
NEPTUNO FILMS
CROMOSOMA
MILIMETROS
BALEUKO
PAUSOKA PRODUCTIONS
Denmark
Challenges
Strategies for Animation Studios in Denmark
Value of Animation Industry in Denmark
Size of Animation Industry in Denmark
Animation Co-Production in Denmark
Animation Funding in Denmark
Animation Studios in Denmark
A. FILM
GHOST VFX
JA FILM
SWEATBOX ANIMATION
TINY FILM
Sweden
Animation film market in Sweden
Challenges
Strategies for Animation Studios in Sweden
Key Statistics about Animation Studios in Sweden
Animation Studios in Sweden
FILMTECKNARNA
HAPPY LIFE
Hungary
Industry in Transition
CO-PRODUCTIONS
FULL LENGTH FILMS
Government Support
Russia
Animation Film market in Russia
Globally successful Russian animations
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Russia
Government support and Animation Funding in Russia
Animation Studios in Russia
Value of Animation Industry in Russia
Size of Animation Industry in Russia
Statistics about Animation Studios in Russia
Norway
INDUSTRY EVOLUTION AND KEY ANIMATION PRODUCTIONS
Key Animation Production Companies in Norway
Norway’s first 3D Animated Feature Film
Animation Film market in Norway
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Norway
Animation Funding in Norway
Value of Animation Industry in Norway
Size of Animation Industry in Norway
Statistics about Animation Studios in Norway
Czech Republic
INDUSTRY EVOLUTION AND KEY ANIMATION PRODUCTIONS
Successful Czech animations
Key Animation Production Companies in Czech Republic
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Czech Republic
Animation Funding in Czech Republic
Value of Animation Industry in the Czech Republic
Size of Animation Industry in Czech Republic
Statistics about Animation Studios in Czech Republic
Figures and Tables
TABLE 1: SUCCESSFUL EUROPEAN FILMS FOR CHILDREN
TABLE 2: EUROPEAN ANIMATION FILM BUDGETS
TABLE 3: EUROPEAN ANIMATED FILMS
TABLE 4: ANIMATION FUNDING BODIES IN EUROPE
FIGURE 1: EURIMAGES FUNDING PATTERN
FIGURE 2: ANIMATION FILM FUNDED BY EURIMAGES
TABLE 5: LEADING ANIMATION BROADCASTERS IN EUROPE
TABLE 6: LEADING ANIMATION DISTRIBUTORS IN EUROPE
TABLE 7: LEADING CHILDREN’S CONTENT BROADCASTERS IN EUROPE
FIGURE 3: ANIMATION CO-PRODUCTION NETWORK IN EUROPE
TABLE 8: ANIMATION CONTENT DEMAND FORECAST – TV CHANNELS IN EUROPE
FIGURE 4: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN EUROPE
TABLE 9: ANIMATION FEATURE FILMS PRODUCED IN GERMANY
TABLE 10: CHILDREN’S TV CHANNELS IN GERMANY
FIGURE 5: SIZE OF ANIMATION INDUSTRY IN GERMANY
FIGURE 6: ANIMATION CO-PRODUCTION NETWORK IN GERMANY
TABLE 11: REGIONAL FILM FUNDS IN GERMANY
TABLE 12: FINANCING SOURCES FOR FEATURE FILMS IN GERMANY
TABLE 13: FINANCING SOURCES FOR TV SERIES IN GERMANY
TABLE 14: ANIMATION STUDIOS IN GERMANY
FIGURE 7: NUMBER OF ANIMATION STUDIOS IN GERMANY
FIGURE 8: BREAK-UP OF ANIMATION STUDIOS IN GERMANY BASED ON SIZE
FIGURE 10: BREAK-UP OF ANIMATION STUDIOS IN GERMANY BASED ON APPLICATIONS
FIGURE 11: 3D ANIMATION SALARIES IN GERMANY
FIGURE 12: 2D ANIMATION SALARIES IN GERMANY
FIGURE 13: FLASH ANIMATION SALARIES IN GERMANY
FIGURE 14: GAMING SALARIES IN GERMANY
FIGURE 15: SIZE OF ANIMATION INDUSTRY IN THE UK
TABLE 15: ANIMATION FEATURE FILMS PRODUCED IN THE UK
TABLE 16: CHILDREN’S TV CHANNELS IN THE UK
FIGURE 16: ANIMATION CO-PRODUCTION NETWORK IN UK
TABLE 17: ANIMATION STUDIOS IN THE UK
FIGURE 17: NUMBER OF ANIMATION STUDIOS IN THE UK
FIGURE 18: BREAK-UP OF ANIMATION STUDIOS IN THE UK BASED ON SIZE
FIGURE 19: CLASSIFICATION OF ANIMATION STUDIOS IN THE UK BASED ON CAPABILITIES
FIGURE 20: BREAK-UP OF ANIMATION STUDIOS IN THE UK BASED ON APPLICATIONS
FIGURE 21: 3D ANIMATION SALARIES IN THE UK
FIGURE 22: 2D ANIMATION SALARIES IN THE UK
FIGURE 23: FLASH ANIMATION SALARIES IN THE UK
FIGURE 24: GAMING SALARIES IN THE UK
TABLE 18: ANIMATION FEATURE FILMS PRODUCED IN ITALY
TABLE 19: CHILDREN’S TV CHANNELS IN ITALY
FIGURE 25: SIZE OF ANIMATION INDUSTRY IN ITALY
FIGURE 26: ANIMATION CO-PRODUCTION NETWORK IN ITALY
TABLE 20: ANIMATION STUDIOS IN ITALY
FIGURE 27: NUMBER OF ANIMATION STUDIOS IN ITALY
FIGURE 28: BREAK-UP OF ANIMATION STUDIOS IN ITALY BASED ON SIZE
FIGURE 29: CLASSIFICATION OF ANIMATION STUDIOS IN ITALY BASED ON CAPABILITIES
FIGURE 30: BREAK-UP OF ANIMATION STUDIOS IN ITALY BASED ON APPLICATIONS
FIGURE 31: 3D ANIMATION SALARIES IN ITALY
FIGURE 32: 2D ANIMATION SALARIES IN ITALY
FIGURE 33: FLASH ANIMATION SALARIES IN ITALY
FIGURE 34: GAMING SALARIES IN ITALY
FIGURE 35: ANIMATION CO-PRODUCTION NETWORK IN FRANCE
FIGURE 36: SIZE OF ANIMATION INDUSTRY IN FRANCE
FIGURE 37: TELEVISION CONTENT PRODUCTION IN FRANCE
FIGURE 38: TELEVISION PRODUCTION BUDGETS IN FRANCE
FIGURE 39: INVESTMENTS BY FRENCH TV CHANNELS IN ANNIMATION
FIGURE 40: COST PER HOUR OF ANIMATION BY FRENCH TV CHANNELS
FIGURE 41: FINANCING IN FRENCH ANIMATION
TABLE 21: COST BREAK-UP OF SMALL BUDGET ANIMATION PRODUCTIONS IN FRANCE
TABLE 22: REVENUE SOURCE BREAK-UP FOR SMALL BUDGET ANIMATION PRODUCTIONS IN FRANCE
TABLE 23: ANIMATION FEATURE FILMS PRODUCED IN FRANCE
TABLE 24: CHILDREN’S TV CHANNELS IN FRANCE
TABLE 25: ANIMATION STUDIOS IN FRANCE
FIGURE 42: NUMBER OF ANIMATION STUDIOS IN FRANCE
FIGURE 43: BREAK-UP OF ANIMATION STUDIOS IN FRANCE BASED ON SIZE
FIGURE 44: CLASSIFICATION OF ANIMATION STUDIOS IN FRANCE BASED ON CAPABILITIES
FIGURE 45: BREAK-UP OF ANIMATION STUDIOS IN FRANCE BASED ON APPLICATIONS
FIGURE 46: 3D ANIMATION SALARIES IN FRANCE
FIGURE 47: 2D ANIMATION SALARIES IN FRANCE
FIGURE 48: FLASH ANIMATION SALARIES IN FRANCE
FIGURE 49: GAMING SALARIES IN FRANCE
TABLE 26: ANIMATION FEATURE FILMS PRODUCED IN SPAIN
TABLE 27: CHILDREN’S TV CHANNELS IN SPAIN
FIGURE 50: VALUE OF ANIMATION INDUSTRY IN SPAIN
FIGURE 51: SIZE OF ANIMATION INDUSTRY IN SPAIN
FIGURE 52: ANIMATION CO-PRODUCTION NETWORK IN SPAIN
TABLE 28: ANIMATION STUDIOS IN SPAIN
FIGURE 53: NUMBER OF ANIMATION STUDIOS IN SPAIN
FIGURE 54: BREAK-UP OF ANIMATION STUDIOS IN SPAIN BASED ON SIZE
FIGURE 55: CLASSIFICATION OF ANIMATION STUDIOS IN SPAIN BASED ON CAPABILITIES
FIGURE 56: BREAK-UP OF ANIMATION STUDIOS IN SPAIN BASED ON APPLICATIONS
FIGURE 57: 3D ANIMATION SALARIES IN SPAIN
FIGURE 58: 2D ANIMATION SALARIES IN SPAIN
FIGURE 59: FLASH ANIMATION SALARIES IN SPAIN
FIGURE 60: GAMING SALARIES IN SPAIN
TABLE 29: ANIMATION FEATURE FILMS PRODUCED IN DENMARK
TABLE 30: CHILDREN’S TV CHANNELS IN DENMARK
FIGURE 61: VALUE OF ANIMATION INDUSTRY IN DENMARK
FIGURE 62: SIZE OF ANIMATION INDUSTRY IN DENMARK
FIGURE 63: ANIMATION CO-PRODUCTION NETWORK IN DENMARK
TABLE 31: ANIMATION STUDIOS IN DENMARK
FIGURE 64: NUMBER OF ANIMATION STUDIOS IN DENMARK
FIGURE 65: BREAK-UP OF ANIMATION STUDIOS IN DENMARK BASED ON SIZE
FIGURE 66: CLASSIFICATION OF ANIMATION STUDIOS IN DENMARK BASED ON CAPABILITIES
FIGURE 67: BREAK-UP OF ANIMATION STUDIOS IN DENMARK BASED ON APPLICATIONS
FIGURE 68: NUMBER OF PEOPLE EMPLOYED IN THE DANISH ANIMATION INDUSTRY
FIGURE 69: 3D ANIMATION SALARIES IN DENMARK
FIGURE 70: 2D ANIMATION SALARIES IN DENMARK
FIGURE 71: FLASH ANIMATION SALARIES IN DENMARK
FIGURE 72: GAMING SALARIES IN DENMARK
TABLE 32: ANIMATION FILMS PRODUCED IN SWEDEN
TABLE 33: CHILDREN’S TV CHANNELS IN SWEDEN
TABLE 34: ANIMATION STUDIOS IN SWEDEN
FIGURE 73: 3D ANIMATION SALARIES IN SWEDEN
FIGURE 74: 2D ANIMATION SALARIES IN SWEDEN
FIGURE 75: FLASH ANIMATION SALARIES IN SWEDEN
FIGURE 76: GAMING SALARIES IN SWEDEN
TABLE 35: ANIMATION FEATURE FILMS PRODUCED IN HUNGARY
TABLE 36: ANIMATION STUDIOS IN HUNGARY
TABLE 37: ANIMATION STUDIOS IN HUNGARY
FIGURE 77: 3D ANIMATION SALARIES IN HUNGARY
FIGURE 78: 2D ANIMATION SALARIES IN HUNGARY
FIGURE 79: FLASH ANIMATION SALARIES IN HUNGARY
FIGURE 80: GAMING SALARIES IN HUNGARY
FIGURE 81: GLOBALLY SUCCESSFUL RUSSIAN ANIMATION ANIMATION PRODUCTION
TABLE 38: KEY RUSSIAN ANIMATION PRODUCTIONS
TABLE 39: CHILDREN’S TV CHANNELS IN RUSSIA
FIGURE 82: NUMBER OF RUSSIAN FILM RELEASES WITH STATE FINANCIAL SUPPORT
FIGURE 83: VALUE OF RUSSIAN FILM RELEASES WITH STATE FINANCIAL SUPPORT
TABLE 40: ANIMATION STUDIOS IN RUSSIA
FIGURE 84: VALUE OF ANIMATION INDUSTRY IN RUSSIA
FIGURE 85: SIZE OF ANIMATION INDUSTRY IN RUSSIA
FIGURE 86: NUMBER OF ANIMATION STUDIOS IN RUSSIA
FIGURE 87: BREAK-UP OF ANIMATION STUDIOS IN RUSSIA BASED ON SIZE
FIGURE 88: BREAK-UP OF ANIMATION STUDIOS IN RUSSIA BASED ON CAPABILITIES
FIGURE 89: CLASSIFICATION OF ANIMATION STUDIOS IN RUSSIA BASED ON APPLICATIONS
FIGURE 90: NUMBER OF PEOPLE EMPLOYED IN THE RUSSIAN ANIMATION INDUSTRY
FIGURE 91: COST OF PRODUCING ONE EPISODE OF ANIMATION WORK IN RUSSIA
FIGURE 92: ANNUAL ANIMATION CONTENT OUTPUT OF RUSSIAN ANIMATION INDUSTRY
FIGURE 93: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF RUSSIAN ANIMATION INDUSTRY
FIGURE 94: 3D ANIMATION SALARIES IN RUSSIA
FIGURE 95: 2D ANIMATION SALARIES IN RUSSIA
FIGURE 96: FLASH ANIMATION SALARIES IN RUSSIA
FIGURE 97: GAMING SALARIES IN RUSSIA
FIGURE 98: PINCHCLIFFE GRAND PRIX
TABLE 41: ANIMATION STUDIOS IN NORWAY
FIGURE 99: NORWAY’S FIRST 3D ANIMATED FEATURE FILM
TABLE 42: KEY NORWEGIAN ANIMATION PRODUCTIONS
TABLE 43: CHILDREN’S TV CHANNELS IN NORWAY
FIGURE 100: VALUE OF ANIMATION INDUSTRY IN NORWAY
FIGURE 101: SIZE OF ANIMATION INDUSTRY IN NORWAY
FIGURE 102: NUMBER OF ANIMATION STUDIOS IN NORWAY
FIGURE 103: BREAK-UP OF ANIMATION STUDIOS IN NORWAY BASED ON SIZE
FIGURE 104: BREAK-UP OF ANIMATION STUDIOS IN NORWAY BASED ON CAPABILITIES
FIGURE 105: CLASSIFICATION OF ANIMATION STUDIOS IN NORWAY BASED ON APPLICATIONS
FIGURE 106: NUMBER OF PEOPLE EMPLOYED IN THE NORWEGIAN ANIMATION INDUSTRY
FIGURE 107: COST OF PRODUCING ONE EPISODE OF ANIMATION WORK IN NORWAY
FIGURE 108: ANNUAL ANIMATION CONTENT OUTPUT OF NORWEGIAN ANIMATION INDUSTRY
FIGURE 109: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF NORWEGIAN ANIMATION INDUSTRY
FIGURE 110: 3D ANIMATION SALARIES IN NORWAY
FIGURE 111: 2D ANIMATION SALARIES IN NORWAY
FIGURE 112: FLASH ANIMATION SALARIES IN NORWAY
FIGURE 113: GAMING SALARIES IN NORWAY
FIGURE 114: KRTEK
FIGURE 115: VECERNICEK
TABLE 44: ANIMATION STUDIOS IN CZECH REPUBLIC
TABLE 45: KEY CZECH ANIMATION PRODUCTIONS
TABLE 46: CHILDREN’S TV CHANNELS IN CZECH REPUBLIC
FIGURE 116: VALUE OF ANIMATION INDUSTRY IN CZECH REPUBLIC
FIGURE 117: SIZE OF ANIMATION INDUSTRY IN CZECH REPUBLIC
FIGURE 118: NUMBER OF ANIMATION STUDIOS IN CZECH REPUBLIC
FIGURE 119: BREAK-UP OF ANIMATION STUDIOS IN CZECH REPUBLIC BASED ON SIZE
FIGURE 120: BREAK-UP OF ANIMATION STUDIOS IN CZECH REPUBLIC BASED ON CAPABILITIES
FIGURE 121: CLASSIFICATION OF ANIMATION STUDIOS IN CZECH REPUBLIC BASED ON APPLICATIONS
FIGURE 122: NUMBER OF PEOPLE EMPLOYED IN THE CZECH ANIMATION INDUSTRY
FIGURE 123: COST OF PRODUCING ONE EPISODE OF ANIMATION WORK IN CZECH REPUBLIC
FIGURE 124: ANNUAL ANIMATION CONTENT OUTPUT OF CZECH ANIMATION INDUSTRY
FIGURE 125: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF CZECH ANIMATION INDUSTRY
FIGURE 126: 3D ANIMATION SALARIES IN CZECH REPUBLIC
FIGURE 127: 2D ANIMATION SALARIES IN CZECH REPUBLIC
FIGURE 128: FLASH ANIMATION SALARIES IN CZECH REPUBLIC
FIGURE 129: GAMING SALARIES IN CZECH REPUBLIC

Abstract

Animation studios in European countries such as France and Spain have emerged as the market leaders in Europe. This is in part driven by the proactive steps taken by the governments of these countries by offering a range of tax breaks. The European animation studios started partnering to produce animation content for Television. These alliances resulted in content suited for local population. This is particularly seen in countries such as France, UK, Germany and Spain.

However the European animated feature film industry is still has not achieved the popularity and global appeal of their American counterparts. The feature film industry is more expensive and riskier. However this medium has attracted the interests of animators in Europe, who have been building on their capabilities of producing animation content for TV. International marketing is a key area for improvement for European animation studios. There are very few European films with trans-national success. This is partly due to the diverse cultural backgrounds. However this is undergoing change with a small number of local European productions enjoying European and global success. This includes films such as Chicken Run, Belleville Rendezvous etc.

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