Air Care in the United Arab Emirates

Published by: Euromonitor International

Published: Oct. 5, 2012 - 15 Pages


Table of Contents

AIR CARE IN THE UNITED ARAB EMIRATES
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Air Care Company Shares 2007-2011
Table 4 Air Care Brand Shares 2008-2011
Table 5 Forecast Sales of Air Care by Category: Value 2011-2016
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Ditra Sitra (dubai) in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Ditra Sitra (Dubai): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Ditra Sitra: Competitive Position 2011
Executive Summary
Better Growth Performance in Home Care Products As Recession Fears Dilute
Manufacturers Focusing on Promotions and Innovation To Sustain Sales
Multinationals Dominate While Private Label Products Settled Down
the Lead in Distribution Is Maintained by Supermarkets and Hypermarkets
Growth Forecast Slows As Home Care Reaches Maturity
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care Household Care by Category: Value 2006-2011
Table 9 Sales of Home Care Household Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

Abstract

In 2011 in the United Arab Emirates, the economy performed better than in 2010 when it showed weak improvements. The market has seen some promotions going on in some air care categories in order to promote sales in a category where price sensitivity plays a big role. Consumers in the country prefer to consume traditional formats, such as spray/aerosols than electric air fresheners, where big discounts have been seen in order to promote sales of these products. In addition to that, consumers in...

Euromonitor International's Air Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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