Air Care in South Korea

Published by: Euromonitor International

Published: Sep. 21, 2012 - 24 Pages


Table of Contents

AIR CARE IN SOUTH KOREA
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Aekyung Industrial Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 Aekyung Industrial Co Ltd: Competitive Position 2011
Lg Household & Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 5 LG Household & Health Care Ltd: Key Facts
Summary 6 LG Household & Health Care Ltd: Operational Indicators
Company Background
Production
Summary 7 LG Household & Health Care Ltd: Production Statistics 2011
Competitive Positioning
Summary 8 LG Household & Health Care: Competitive Position 2011
Executive Summary
Growth Is Driven by Value-added Products
High Demand for Hygiene After the Japanese Earthquake
Pigeon Corp's Slump Positively Affects Other Players
Sales Through Hypermarkets Steadily Increase in South Korea
Launches of Value-added Products Are Expected To Push Growth in Home Care
Key Trends and Developments
Value-added Products Are Key To Growth
Radiation Exposure From Japan Affects Home Care Consumption
Premiumisation Is Seen in Baby-related Home Care Products
More Korean People Enjoy Outdoor Activities
Environmental Consciousness Is Advanced Amongst Korean Consumers
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 9 Research Sources

Abstract

Air care registered 4% growth in current value terms in 2011, after seeing a decline in 2009 due to the economic recession. The smell of damp during the long rainy season resulted in demand for air care products. However, local consumers tend to prefer electronic air purifiers in order to deodorise or purify the air, rather than air care products which release fragrance, which is an obstacle to the growth of air care in Korea. There was slight increase in average unit prices, due to new product...

Euromonitor International's Air Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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