Essential Amendments to Marketing Activities in 2012–2013 in the Global Banking Industry: Survey Snapshot

Published by: Timetric

Published: Sep. 21, 2012 - 31 Pages

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

2 Essential Amendments to Marketing Activities in 2012–2013

2.1 Amendments to marketing activities by company type

2.2 Amendments to marketing activities by company turnover

2.3 Amendments to marketing activities by region

3 Appendix

3.1 Survey Results – Closed Questions

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 About VRL Financial News

3.6 Disclaimer

List of Tables

Table 1: Global Banking Industry Survey Respondents by Company Type, 2012

Table 2: Global Banking Industry Respondents by Job Role (%), 2012

Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012

Table 4: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 2012–2013

Table 5: Amendments to Marketing Activities by Company Turnover in the Global Banking Industry (%), 2012–2013

Table 6: Amendments to Marketing Activities by Region in the Global Banking Industry (%), 2012–2013

Table 7: Survey Results: Closed Questions

List of Figures

Figure 1: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 2012–2013

Abstract

• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
• The report covers data and analysis on essential amendments to marketing activities in 2012–2013 in the global banking industry
• Key topics covered include amendments to marketing activities by company type, amendments to marketing activities by company turnover and amendments to marketing activities by region

• Amendments to marketing activities by company type
• Amendments to marketing activities by company turnover
• Amendments to marketing activities by region

• Provides information about the essential amendments to marketing activities in the global banking industry

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.