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Equipping the DotcomPublished by: Datamonitor Published: Aug. 20, 2001 - 107 Pages Table of ContentsIntroduction Key features of this report Total dotcom IT spend will fall Dotcom IT spend for maintenance services will reach $6.7 billion by 2006 Existing business now the majority By 2006, B2B Commerce and Service Providers will be the largest market segments 75% of dotcoms will fail after five years Total cumulative number of dotcoms is increasing Key action points INTRODUCTION What is this report about? Who is the target reader? How to use this report MARKET CONTEXT Introduction Key findings Market size The US market remains dominant Large and medium dotcoms account for the majority of IT spend, but most new startups are small Software and Professional services have represented the bulk of dotcom IT spending. 2001 will be the first year in which existing business spend is greater than new business spend Number of new dotcom startups now declining 75% of dotcoms will fail after five years Total cumulative number of dotcoms is still increasing Market segments Description of dotcom business models Drivers and trends Increasing Internet penetration The dotcom heyday The Nasdaq and the high point The 'me-too' climate The Nasdaq and the low point Factors for success and failure Success factors Failure factors Dotcom profiles Portal: AOL Content/community: Salon.com B2C retail: Amazon.com B2B Commerce: TradeNetOne.com Brokerage: eBay Service provider: Interliant Conclusions CUSTOMER FOCUS Introduction Key findings Customer identification Dedicated sales force Market tracking Let the VCs do the work Key features of a potential customer Customer acquisition Relationships with VCs Existing relationships with enterprises Leverage internal assets Dedicated programs and services Defining the dotcom lifecycle What dotcoms need Equipping the dotbam Customer retention Design, build, maintain Conclusions COMPETITOR DYNAMICS Introduction Key findings Competitor analysis Hardware vendors Software vendors Conclusions THE FUTURE DECODED Introduction Key findings Total dotcom spend will fall By 2006, B2B Commerce and Service Providers will be the largest market segments US market remains dominant Large and medium dotcom spend decreasing at greater rate than small dotcoms Spend type will decrease evenly Existing business now the majority Total number of new startups decreasing Majority of new startups will be small Total cumulative number of dotcoms is increasing Greatest opportunity for vendors in maintenance spend Conclusions ACTION POINTS Introduction Key findings Action point 1 - IT vendors must concentrate on establishing long-term relationships with successful dotcoms, in order to take advantage of the maintenance market. Hardware vendors: a shift in focus Software vendors: set to reap the benefits of long-term dotcom IT spend Action point 2 - Portals must generate new revenue by maximizing their customer base Charge for premium content Integrate with eCommerce streams Action point 3 - B2C retail dotcoms must keep capital investments to a minimum and protect existing investments. Short-term survival Integrated solutions the key to long-term survival Enhanced customer relationships Action point 4 - B2B Commerce dotcoms must quickly raise the services bar to deliver long term-value to participants. New revenue streams necessary Reduce cash burn Increase investment Action point 5 - Brokerage dotcoms must find new ways to generate revenue. The effect of the dotcom crash Utilize customer base for new revenue streams Action point 6 - xSPs must rationalize their cost structures and attract new customers. Using value-added services to defend margins and competitiveness Features of successful xSPs Conclusions APPENDIX Dotcom profiles StepStone.com Scoot.com BOL.com Eutex.com Tradematch.com Ilse.nl Yellout.de How to contact experts in your industry (c) Datamonitor 2000. All Rights Reserved. Abstract'Equipping the Dotcom to 2006' examines the dynamics of the volatile dotcom market. The report identifies current and future opportunities for technology vendors, and examines the opportunities for prospering in this market. Segmenting the market into five different models; Portal/Content/Community, B2C Retail, B2B eCommerce, Brokerage and Service Providers, the report identifies where niche opportunities lie.Get Full Details About This Report >> |
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