The 2012/13 Source Book of Multicultural Experts

Published by: Multicultural Marketing Resources

Published: Sep. 1, 2012 - 54 Pages


Table of Contents

Market and Special Sections
The African American Market
“On-Site, On-Air, On-Shelf, On-Point: African American Market Activation“ by Lafayette Jones, SMSi- Urban Call Marketing, Inc. and Sandra Miller Jones, Segmented Marketing Services, Inc.
African American Market Experts and Business Leaders
Asian American Market Experts and Business Leaders
The Asian American Market
“The Asian American Market: Looking Ahead from Census 2010” by Saul Gitlin, Kang & Lee Advertising
The Hispanic Market
“Gain Competitive Advantage: Note Distinctions between Hispanic vs. non-Hispanic Internet Users” by Liz Sarachek Blacker, Terra USA
Hispanic Market Experts and Business Leaders
Multicultural Market Experts and Business Leaders
The Multicultural Market
“Multiculturalism, at a Crossroads, Needs to Redefine Itself” by Yuri Radzievsky and Anna Radzievsky, GlobalWorks Group, LLC
The South Asian Market
“South Asians are the Most Affluent Consumer Group in the Country!” by Tom Marsillo, Zee TV
The Gay and Lesbian Consumer Market
“Does This Ad Make Me Look Gay?” by Andy Bagnall, Prime Access
The Disability Market
“Disability-Inclusive Diversity…Putting the Puzzle Together” by Tari Hartman Squire, EIN SOF Communications, Inc.
Other Market Experts and Business Leaders
Digital Media and Multicultural Consumers
“Mastering Digital Media for Multicultural Marketing” by Sophy Regelous, Prime Access
Direct Marketing: Multicultural Name Identification
“Intelligent Multicultural Data Guarantees Successful Campaigns” by Candace Kennedy, Ethnic Technologies, LLC
Multicultural Market Research
“Multicultural Marketing Research: We’re Getting Closer, But We’re Not There Yet” by Michael Halberstam, Interviewing Service of America
Listing by Industry Expertise
Alphabetical Listing by Company (with Contact Information & Profiles)

Abstract

Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. What’s inside: Articles provide an overview of each of these key cultural and niche markets: African American, Asian American, Hispanic, among others; Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical) and niche market area of expertise including African American, Asian American, Hispanic, Multicultural, Canadian, Disability, European, Filipino American, Gay/Lesbian (GLBT), General Market, Jewish, Latin American, Middle Eastern, Native American, Russian/Polish, Senior/50+, South Asian American, , U.S. Emerging African, Urban, Women in Business, and Youth/Teen.”

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